All articles by Rob Brown – Page 16
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News
Brits go off baking as health and cost concerns increase
The home baking fixture has suffered a 3.6% decline to £696.4m, driven by a 9.7% slump in sugar
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Analysis & Features
Mary Berry effect cools as Brits hang up their pinnies
The number of Brits who bake weekly has fallen by a quarter in the past year. Plus: how many have their cake and eat it, all by themselves?
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Analysis & Features
Dr Oetker forks out most on ads as rivals move online
Exclusive analysis shows that home baking brands are slashing spend on traidtional ad channels. Why?
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News
Soft drinks vendetta called into question by obesity study
New data also suggests no correlation, positive or negative, between consumption of diet cola and obesity
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News
Prosecco sales soar 40% but supply could soon run dry
Britain knocked back more than 40 million litres of supermarket Prosecco last year
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Analysis & Features
Brits unsure on portions as 17% admit ice cream binges
An exclusive poll for The Grocer has revealed shopper confusion on how much ice cream they should be eating
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Analysis & Features
Luxury ice cream shines with £17m growth as singles melt
With Brits forking out more on posher ice cream, which retailers are cashing in on the luxury trend?
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Analysis & Features
Revealed: The hottest ice cream launches of 2015
With the help of IRI, we’ve crunched the numbers on ice cream’s biggest innovations in 2015. So who’s made the top three?
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News
Posh retailers to be hardest hit by the sugar levy
Waitrose and Ocado are set to have the largest proportion of own-label products in the firing line of sugar levy
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Comment & Opinion
Stevia, sugar and bowel-loosening algae drinks
Anyone for a refreshing glass of algae?
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Analysis & Features
Britain's Biggest Brands 2016
Market headwinds have led to a £400m decline for the top 100, but some are still sky high. How?
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Comment & Opinion
Price isn’t everything… as our Britain’s Biggest Brands report shows
Targeted, creative and well-invested marketing has never been more valuable
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Comment & Opinion
Coffee pod sales face a green challenge in Hamburg
Can a player come up with a material to keep coffee fresh without costing the earth?
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Comment & Opinion
Grocers still need help getting to grips with e-cigs
As specialist vaping chains and online players cashed in, it seems the grocers were unworried, or out the back having a fag
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Comment & Opinion
Brands should be clearer on portion sizes to evade snack attacks
Brands could be doing more to silence those who would support drastic measures
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Comment & Opinion
Pack size sulks ignore real impact on sugar intake
The papers love a good pack size reduction story
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News
Coca-Cola admits shopper confusion as it reformulates Life
Coca-Cola is changing the recipe of Coke Life after admitting half of consumers don’t understand what the product is
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News
Tony and Coco to go on diet as Kellogg's sugar cereals slump
Sugar levels in Frosties and Coco Pops (currently 37% and 35%) will be cut by an unspecified amount
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Comment & Opinion
Kellogg's is right to reformulate Frosties and Coco Pops
Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now
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News
Coke takes ‘one brand’ marketing global with new campaign
New campaign will for the first time see Coke, Diet Coke and Coke Zero appear together in 10 TV ads across the world