All articles by Rob Brown – Page 17
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Analysis and FeaturesCreative challenge: How can chocolate appeal to chaps?
Sweets are for kids; chocolate is for women; both are unhealthy and neither are typically aimed at men, sportspeople or those with active…
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Analysis and FeaturesVideo: How does Cadbury put the puddles in Puddles?
We’ve sent category reports editor Rob Brown to Cadbury’s Bournville R&D kitchens to get the low down on the brand’s latest launch…
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Comment and OpinionWhere’s the chocolate brand for the sophisticated, mature man about town?
Chaps don’t do really do chocolate. The sector’s focus is overwhelming feminine; think Audrey Hepburn munching on a Galaxy as…
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Comment and OpinionBuckfast Tonic Wine's vision for growth is far from cloistered
The 15% abv tonic wine, currently Britain’s 104th biggest booze brand, has its sights set on entering the top 100
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RankingsBritain's 100 Biggest Alcohol Brands: who's come up trumps?
Our survey of Britain’s Biggest Alcohol Brands in association with Nielsen shows the game’s got tougher
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RankingsBritain's Biggest Alcohol Brands: the Wild Cards
Five of the top 100 brands in last year’s report have fallen out of our ranking, replaced by high growth newcomers. But the UK’s biggest booze companies have no shortage of fast-growing contenders
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RankingsSmirnoff is fastest growing booze brand in Britain
Smirnoff vodka is Britain’s fastest growing booze brand in The Grocer’s 2015 ranking…
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RankingsBuckfast booms to close in on top 100 booze brands listing
Buckfast Tonic Wine is on the verge of breaking into our ranking of Britain’s 100 Biggest Alcohol Brands…
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NewsSoft drinks can't tap water's growth
There’s been a 13% increase in tap water’s appearances in the packed lunches (and other carried out meals) of Britain in the past year
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Analysis and Features10 Things You Need To Know About... Meat, Fish & Poultry
It’s time to talk turkey… and meat, fish and all other kinds of poultry. This week The Grocer unveils the latest in the 10 Things… series of digital features with an in depth look at the British meat, fish and poultry market.
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Analysis and FeaturesCash cow? Better beef & lamb butchery could add '£95m'
This article is part of our Meat, Fish & Poultry Report 2015. The UK meat market could beef up sales by more than £95m by adopting new butchery techniques. That’s according to levy body ADHB Beef & Lamb (formerly known as EBLEX), which says valuable cuts are being minced and ...
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Analysis and FeaturesFrozen fish brands hook Facebook users with recipes
We’ve enlisted content marketing agency to find out which frozen fish brands are most active on Facebook. So who’s most sociable?
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Analysis and Features10 Things You Need To Know About… Dairy
From cash cows to milk with added benefits… the latest in our programme of digital features delves deep into the UK dairy industry.
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Comment and OpinionWet wipe storm is down to user error
The Guardian’s hyperbole is a little unfair to manufacturers
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Analysis and Features10 things you need to know about… franchise & fascia groups
The latest in our series of digital features draws back the shutters on franchise and fascia groups, from what shoppers really think about them to how retailers are stepping up their game
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Analysis and FeaturesRevealed: Britain's most convenient grocery retailers
An exclusive poll for The Grocer has revealed what shoppers really think about Britain’s biggest grocers. So who’s flying high?
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Comment and OpinionClegg as Co-op and Cameron as Waitrose - General Election 2015 explained in groceries
As the nation goes to the polls, we go from market share to vote share and price war to Westminster battle
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Analysis and Features10 things you need to know about… ice cream
With a chill wind blowing across ice cream following last year’s disappointing summer and Brits’ ongoing reluctance to head for the freezer when the sun isn’t shining, growth must seem like an uphill struggle for the sector’s players. So, in the latest instalment of our 10 Things… series of digital features, we’ve served up an extra-large scoop of market analysis, consumer insight, creative brand concepts and much more…
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Analysis and FeaturesSlob Britain: 63% of Brits eat ice cream on the sofa
More of us eat ice cream on the sofa that at the table and one in five eat it straight from the tub, according to a poll for The Grocer…
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Analysis and FeaturesRevealed: choc & nut is Britain's ultimate ice cream
We’ve polled the nation on what their dream ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…