All articles by Rob Brown – Page 27
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News
Levi Roots now an animated cartoon
Levi Roots has teamed up with Wallace & Gromit creators Aardman Animations for the TV advertising
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Analysis and Features
The world's most advanced supermarket?
Is the Waitrose’s East Cowes energy centre the new blueprint for green retail?
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Analysis and Features
Will big brand advertising really click on Facebook?
Ahead of its IPO, Facebook is wooing brands in a bid to boost its revenues. But will users like marketing clogging up newsfeeds?
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News
Who's making the most out of social media?
Where has all the Tesco Value Curry Sauce gone? The question Zetta Robinson posted on Tesco’s Facebook page last week…
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Analysis and Features
How Planet-sized stores led to stormy days for Carrefour
If you think Tesco’s in trouble, take a look at Carrefour. As profits keep plummeting, another radical strategy rethink is on the cards.
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Analysis and Features
Where would a minimum price on booze hit hardest?
The PM’s plans for minimum pricing may breach EU trade law and do little to cut binge drinking - but they will hurt.
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Analysis and Features
Loyalty: who's earned it?
The Grocer’s first ever study of supermarket shopper loyalty shows it takes much more than big stores, low prices and promotional muscle to create a loyal following.
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Profiles and QandAs
A three Weetabix man
Weetabix boss Giles Turrell tells The Grocer about his plans for stealing more share of the British cereal market and taking the brand global.
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Analysis and Features
Rob Brown’s bushtucker taste test
The Grocer’s features editor boldly samples the best (and worst) of insect cuisine.
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Analysis and Features
Crunch time: what now as PepsiCo loses fizz?
What lessons can the struggling PepsiCo US learn from its more successful UK arm? Is ditching the focus on health the key to reversing its fortunes?
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Analysis and Features
When duty calls
The black market in booze and fags is booming. The Grocer joined Customs, police and Trading Standards…
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News
HMRC to 'turn off taps' on black market booze
Revenue & Customs is preparing to brief ministers on a raft of new measures to crack down on duty fraud, according to a top HMRC boss.
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Analysis and Features
Helping out the hungry... under cover
His Food started out with half a pallet of soup and a makeshift office in a shipping container. Now the charity operates out of a 50,000 sq ft depot - not that you’ll be able to find it.
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The Big Interview
The godfather of modern grocery
He opened Britain’s first supermarket and pioneered self service. Patrick Galvani’s Premier Supermarket chain very nearly ruled the world.
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Analysis and Features
Has The X Factor lost its shine as a big time advertising slot?
The X Factor had a rocky ride this year - viewers switched off in their millions and it was linked to the riots. Will it put off advertisers?
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News
Boffins look for way to fight organic fraud
The organic sector will soon have a reliable means of identifying conventionally produced food fraudulently said to be ‘organic’.
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Analysis and Features
Wholesale change for Asda?
Asda is lavishing growing attention on its recently revamped foodservice supply website. Is it gearing up for an assault on the hospitality wholesale market?
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Comment and Opinion
Asda pitch-perfect, M&S cheap and tacky?
Asda’s surprisingly classy ad leaves M&S in its wake. For proof that Christmas isn’t a slam dunk…
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News
‘Terrible’ SEO: how do people find Waitrose online?
Waitrose’s £10m website isn’t just infuriating existing shoppers - it’s also virtually invisible to new ones.
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Analysis and Features
SEO: Are grocers failing online?
Never mind the back end. Search is the most important component of successful e-commerce. But exclusive research for The Grocer reveals that some of the supermarkets are ill-equipped for the fight. Rob Brown reports