All articles by Rob Brown – Page 4
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ReportsBrands, incubator schemes and why they work — or not
Of our four examples, one folded just six months after launching into retail
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Category ReportCould looming inflation squeeze soft drinks? Category report 2023
While hedges have helped keep inflation down in soft drinks, some are warning of impending pressure on the cost base
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ReportsCan keto snacks defy the HFSS regulations?
Keto snack bars typically contain next to no carbs or sugar but around 25% fat
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Category ReportWhy snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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Category ReportHow snack bars are becoming gold bars: snack bar mergers category report 2023
Healthier snack bar brands have become a key target for M&A. How can investors be sure to back a golden opportunity?
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ReportsPicard shows Brits the way forward on frozen food
French brands are deigning to show Brits how it’s done via some gastronomic delights in the frozen aisle
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Category ReportWhy inflation is a fork in the road for frozen: frozen food category report 2023
As shoppers suffer from ‘till shock’, frozen stands to benefit from its value credentials. Will this change the direction of the sector?
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Category ReportHow bottled water can escape the supply maelstrom: bottled water category report 2023
Amid record heat and logistical issues last summer, bottled water faced a supply crisis. Can the industry learn any lessons for 2023?
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ReportsWhy soft seltzers are making a big splash
While units shrank by 4.4%, Kantar says flavoured sparkling is attracting new shoppers
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Category ReportAre Easter sales at risk of being squished? Easter & spring category report 2023
HFSS regulations and recession are bearing down on the Easter bunny. So what can be done to drive growth for festive treats this year?
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ReportsCut-price roasts loom for this year’s Easter
Easter isn’t only for gorging on chocolate eggs, hot cross buns and the like
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ReportsWhy white chocolate is the hip option this Easter
White is the new brown for suppliers, with brands from Smarties to Jaffa Cakes launching paler versions of their bestsellers
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Category ReportWhy ready meals have entered a new ice age: category report 2023
Frozen ready meals have become a hotbed of growth, competition and innovation. How will the category develop as costs ramp up?
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Analysis & FeaturesConfectionery – chocolate 2022: Easter saves choc in difficult year
Chocolate’s on the skids. Grocers have sold 91.2 million fewer bars, bags and boxes of the stuff in the past year
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Analysis & FeaturesConfectionery – sugar and gum 2022: Sweets surge as Brits get out and about
Candy’s value in grocery is up 6.9%, while gum sales have spiked 16.7%
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Analysis & FeaturesFrozen food 2022: long-term behavioural shift paying dividends
Under normal circumstances, a £119.8m decline on volumes down 10.7% would spark panic in supplier HQs. But things haven’t been normal for quite some time