All articles by Rob Brown – Page 7
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Category ReportOn the wagon for good? Adult soft drinks category report 2021
The popularity of low & no alcohol drinks is driving growth of the adult soft drinks category, even outside Dry January. Why?
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Category ReportGrate expectations: cheese category report 2021
Cheddar’s market share is crumbling as a fleet of cheeses from the continent eyes a larger wedge of sales. How can cheddar recover?
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Category ReportPasties at dawn: savoury pastries & meat snacks category report 2021
The home lunch is proving an attractive battleground for savoury pastry brands, who are using new products to outgun their rivals
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Analysis & FeaturesOwn-label ranges take a plant-based bite
Plant-based food and drink brands outsell own-label lines by more than three to one, according to Kantar
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Analysis & FeaturesWhere to merchandise plant-based snacks? The case for clearer signposting
In September 2020, Asda introduced dedicated plant-based aisles for ambient goods in 359 of its stores.
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Category ReportMeat-free manliness: plant-based meat category report 2021
Food marketing equating meat consumption with virility is being left behind as the many benefits of plant-based come to the fore
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Category ReportBulk buying: protein & functional foods category report 2021
Despite gym closures, protein and functional foods have had a strong year. Will increased health sensitivities mean greater gains for beneficial foods?
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Category ReportThe cookie crumbles: cakes & biscuits category report 2021
Brits have binged on more than £5bn worth of cakes and biscuits this past year. But with HFSS rules about to kick in are sales about to crumble?
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Category ReportSink or swim: fish category report 2021
Environmental concerns on fishing are top of mind for shoppers. Amid calls for tougher restrictions, how is the industry tackling it?
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Category ReportHidden dragon: Wales category report 2021
As post-Brexit trade deals cast doubt over the future of the Welsh farming sector, is it time to bring brand Wales out of the shadows?
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Analysis & FeaturesHow brands are shifting to low-sugar, no-sugar and functional confectionery
Source: Getty Images Confectioners have been issued an ultimatum: ditch the sugar or brace yourselves for a huge sales hit. That’s easier said than done when the white stuff can comprise up to three-quarters of your goods. “The industry has been developing low-sugar or sugar-free ranges ...
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Category ReportKiss of life? Confectionery category report 2021
Shoppers treat themselves during tough times – the so-called ‘lipstick effect’. But will HFSS rules stop a post-Covid sweet boom?
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Category ReportBurnt coffee: hot beverages & cold brew category report 2021
Hot beverage sales are steaming in the supers due to the collapse in out of home. With commodity costs soaring, are shoppers about to be scalded by higher prices?
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Category ReportExperimental brews: hot beverages & cold brew category report 2021
Lockdown has inspired experiments with iced coffee, as brands innovate with caffeine, kefir and froth. Will the trend continue?
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Category ReportThe Doomsday diet: rice, noodles & pulses category report 2021
Shoppers stockpiled rice & noodles as Covid hit. Now supplies are tightening and cheap own label is up. How can brands compete?
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Category ReportHygienic Halloween: category report 2021
Saturday helped save Halloween 2020 from the threat posed by Covid. Now brands are wrapping up to ensure success this year
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Category ReportRise of the supermum: infant & baby care category report 2021
With breastfeeding up and tots being toilet trained earlier, baby care is down. How can brands appeal to the new breed of parents?
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Category ReportNature in a bottle? Free-from category report 2021
Brands are stressing the environmental credentials of plant-based milk and other dairy alternatives. How much do shoppers care?
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Category ReportBack to packed lunch: children’s lunchbox category report 2021
When children return to school, they’re eating packed lunches more. With health higher up the agenda, what’s going into them?
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Category ReportLunchbox life support: adult lunchbox category report 2021
With packed lunch occasions set to increase, will Brits make amends for bad lockdown habits by making healthier choices?