Robert Gray
- News
Spreading the word online
Any company in doubt about the effectiveness of viral marketing need only look to events late last year when consumers queued around the block at Threshers stores across the country to redeem their 40%-off vouchers. The coupon, offered as...
- News
How organic is organic?
Twenty years ago organic food accounted for a tiny, tiny niche in the market, with sales of just £5m. Now sales have reached £1.6bn p.a. and strong growth continues. With retailers, farmers, packaged foods suppliers and consumers embracing...