All articles by Robyn Lewis – Page 5
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News
Cuban beer added to Pierhead range
Pierhead Purchasing is adding a brewed-at-source Cuban lager called Cubanero Fuerte to its portfolio of speciality beers. Travellers may already know the classic Cuban lager 'Bucanero' which is brewed at the Bucanero Cevezeria in Holguin. Pierhead...
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Harriott puts name to rice
Symington's has launched a range of microwaveable rice dishes under the Ainsley Harriott brand. The Rice & Simple line, which joins the company's Ainsley Harriott Cous Cous range on shelf, comes in authentic basmati, Thai sticky rice, long...
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Cider drinkers dismiss over-ice idea at home
Drinkers prefer their cider without ice when they are drinking at home, according to a nationwide survey. Three times as many consumers said they preferred to drink cider chilled but not with ice to those who drank cider over ice while at home, in...
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Retailers urged to turn women on to real ale
The Campaign for Real Ale (CAMRA) has launched an attack on the male-oriented marketing practices of brewers and is urging retailers to target female drinkers. CAMRA's first female chairman, Paula Waters, criticised current marketing practices,...
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Minute Maid aims to rule in 'wellness'
Juice brand Minute Maid aims to become brand leader in the emerging category of wellness juices by targeting 'perplexed' consumers with juices and possibly smoothies. Following consumer research conducted by brand owner Coca-Cola, Minute Maid is...
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Corky's adds third speciality liqueur
Corky's Vodka Liqueur is continuing its march on the speciality drinks sector in the off-trade by adding a Mint Cream addition to its range. The new flavour follows the launch of Strawberries and Cream to the cream range in February, which also...
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acid test - Argento Rose and Blue Nun Pinot Grigio
Expert's verdict: 7/10 ?I like the clean, crisp and stylish bottle design and label presentation. Malbec is in vogue currently and this particular rosé delivers a well-balanced wine for all occasions. The underlying dryness and cherry notes offer an...
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Tesco broadens choice with worldwide wines
Tesco will unveil the results of the largest-ever category review of its wine offer in a fortnight. The new-look range will include what it claims will be the largest selection of rosé in the UK and 24 new wines under the Finest...
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In Brief: Limoncello debut; Changing shapes; Cash & carry cases
Limoncello debut Pallini Limoncello goes on sale in 30 Booths stores in the north-west this month, priced at £10.99. The Italian lemon liqueur is being distributed in the UK by United Brands . Changing shapes
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DB offers women lighter wine brand
DB Wines is setting itself up as a responsible-drinking ambassador with the September launch of its first reduced-alcohol brand, Sovio, aimed at women. The company claims the semi-sparkling Spanish wine, available in Blanco (white) and...
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Every Year Counts for Glenfiddich drinkers
Glenfiddich is getting a £23m makeover, with a global marketing campaign and revamped packaging, as brand owners William Grant & Sons attempt to modernise the appeal of malt whisky. The campaign, called Every Year Counts, will go live in...
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Constellation goes for greener bulk bottling
Constellation Brands' announcement last week that it is to build a dedicated bottling plant alongside a bonded warehouse in Avonmouth has been hailed a significant step to producing more environmentally-friendly wines. Andy Dawe, glass...
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News
Independents' fury at tobacco duty increase
Increasing duty on cigarettes will only encourage the illegal trade in tobacco, independents have warned. In his Budget this week, Chancellor Gordon Brown increased the price of a packet of 20 by 11p. "All this will do is increase...
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News
Beer to Dine For gets wider appeal as Hop
Greene King has relaunched its successful Beer to Dine For lager in an attempt to compete with the growing speciality beer sector. Renamed Hop, the beer is aimed at discerning 30-something urban males who want to step up from premium...
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Take-home market at fore of cider campaigns
The cider category is set for a huge push in the off-trade this summer, as three brands announced details of their 2007 marketing strategies this week. Scottish & Newcastle UK released details of a £27m investment in Strongbow. The...
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News
Smirnoff Diamond is back for female fans
Diageo is putting £1.5m into the latest execution of its highly successful Win-a-Diamond campaign for Smirnoff. The promotion first ran last year and saw one major retailer experience a sales increase of almost 20% - equivalent to an...
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S&N drives cider with its Biggest Round yet
Scottish & Newcastle is investing £45m in cider this year - the most it has ever spent on its cider portfolio. In the off-trade, the brewer's cider brands will feature its Biggest Round sampling campaign, which returns this spring. The...
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Asda alcohol gift falls foul of code ... again
Asda has dismissed as "nonsense" the Portman Group's ruling that one of its products breaches the voluntary code for the naming, packaging and promotion of alcoholic drinks. The product, supplied by The Gift Company and called Chocolate &...
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That post-Christmas hangover is easing
Christmas drinks promotions kicked off early last year as supermarkets vied to gain the upper hand in the crucial early trading weeks. ACNielsen figures released exclusively to The Grocer reveal that key brands slashed supermarket prices...
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Ice cream revamped as 'wholesome pleasure'
Unilever is attempting to change the consumer perception of ice cream from a fattening treat to "wholesome pleasure food". The new £25m brand strategy for Wall's involves a new strapline: 'An Honest Scoop of Daily Pleasure', a new visual...