Ryvita will be encouraging consumers to choose its crispbreads as a keep-fit alternative in the new year with a new advertising and promotional campaign.
A new ‘Get healthier with 5 minutes of crunches every day’ ad will describe eating Ryvita as an exercise: ‘Eating healthily has never been easier! Simply lift Ryvita into mouth, crunch, chew, savour, repeat’.
The new advertisement will appear throughout January in women’s and healthy living magazines supported by in-store promotions and activity.
It flags up the whole Ryvita range, including the recently launched Ryvita Minis bagged snack. Rob Murray, marketing director at Ryvita, said that the new campaign was designed to keep Ryvita at the front of consumers’ minds during the key healthy eating period in the new year.
A new ‘Get healthier with 5 minutes of crunches every day’ ad will describe eating Ryvita as an exercise: ‘Eating healthily has never been easier! Simply lift Ryvita into mouth, crunch, chew, savour, repeat’.
The new advertisement will appear throughout January in women’s and healthy living magazines supported by in-store promotions and activity.
It flags up the whole Ryvita range, including the recently launched Ryvita Minis bagged snack. Rob Murray, marketing director at Ryvita, said that the new campaign was designed to keep Ryvita at the front of consumers’ minds during the key healthy eating period in the new year.
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