Sainsbury's-Asda Merger

The CMA's rejection of Sainsbury's-Asda is as subtle as the deal itself

By 2019-02-20T13:25:00

Mike Coupe and Roger Burnley Sainsbury's-Asda merger

It’s been variously referred to as Sasda, Jasda and Sainsda. But this deal is dead and Sainsburied, says Grocer editor Adam Leyland

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