Archive of all Sainsbury's articles – Page 167
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News
Jamie Oliver to endorse Olivado
New Zealand avocado oil brand Olivado has scored a major coup – by signing up celebrity chef Jamie Oliver.The TV star and Sainsbury’s advertising frontman has agreed to endorse the brand after discovering it during a trip to New Zealand two...
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JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
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Onpack brand ads launched by JS
Sainsbury is to launch advertising messages from brands on a range of own label fresh produce in a first for the industry. The initiative, which will be launched at the end of the month, means customers could pick up a pack of mince on which...
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Onpack brand ads launched by JS
Sainsbury is set to launch advertising messages from third party brands on a range of own label produce. The initiative, which will be launched over the next two months, means customers could pick up a pack of mince on which the label would...
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Sainsbury’s passport to Pimlico
Sainsbury has opened its 30,000sq ft Pimlico store, the second site based on its prototype Bluebird Gastrodome store in Chelsea.Senior manager for marketing format development Diana Hunter said the store layout was driven by consumer demand...
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This is no time for distractions
Could Sainsbury’s focus on its new non-food range be causing a distraction for its food offering? This month’s TradeTrak survey from ACNielsen suggests the multiple may have taken its eye off the ball when it comes to food as its market share of...
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Despatch points
The major grocery chains in Northern Ireland are The Co-operative Group, Iceland, Marks and Spencer, Sainsbury, Safeway and Tesco. Our mystery shoppers do not visit Iceland and M&S, so how do they measure up?Iceland stores in NI are...
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Into the valley of death
Career: Between 1991 and 1996 he was a buyer at Sainsbury, with stints as a pork buyer and senior manager for beers, spirits and soft drinks. With Diageo since 1996 in senior roles including MD of Guinness GB and president (North America) South...
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Sainsbury appoints NPD director
Sainsbury has appointed Jean-Paul Barat to the newly-created post of director of product development.Barat moves from Selfridges where he was manager for food and retail. He will be responsible for driving Sainsbury’s quality and...
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The great non-food gamble
Does Sainsbury’s new homeware range anchor a convincing non-food offer? Liz Hamson reportsLast week Sainsbury unveiled its new homeware range at its Chippenham store as it went into battle with John Lewis and Debenhams for a bigger...
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How Sainsbury will deliver
Sainsbury has pledged to focus on growth and quality as it strives to rebuild its sales performance in what top bosses are now calling “the year of delivery”. Group chief executive Sir Peter Davis told suppliers at its annual conference that...
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Coverley must develop JS convenience offer
Sainsbury has moved John Coverley to fill the newly created post of head of convenience stores.His responsibilities will include developing the instore customer offer for Sainsbury’s Local and Central formats. He will also be in charge of...
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Safeway shopping’s a breeze
Sainsbury provided two of the three full baskets on The Grocer 33 survey this week, including the cheapest at £39.53.Safeway in Redruth checked in the third full basket at £45 and picked up the chain’s first Storewatch title since our list...
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JS majors on availability
Sainsbury has launched a major drive to improve availability in its stores.“Our internal measures say we are improving but our anecdotal evidence is that it is not good enough,” managing director Stuart Mitchell told the retailer’s annual...
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An alternative energy solution from Wellman
Vitabiotics has launched what it claims is the first energy drink developed solely to meeting men’s nutritional needs. Positioned as a natural alternative to high caffeine energy drinks, Wellman High Performance is available in Sainsbury stores....
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Promos put Stella ahead
Tesco leaps ahead in the fascia chart to take the top spot, closely followed by Sainsbury in second place. Tesco is particularly strong on alcoholic drinks, household and health and beauty and makes good use of bogofs and other multibuy...
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Sainsbury ad for fruit ‘not misleading’
Watchdogs have dismissed claims that a Sainsbury poster implied its strawberries were picked in the morning and sent straight to its supermarkets. The poster stated: “Our strawberries travel from field to store in less than a day and are...
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OFT’s one shop shocker
The Office of Fair Trading has launched an investigation which could send shockwaves through the multiples’ boardrooms.The OFT, which usually only considers major deals such as the proposed takeover of Safeway or Sainsbury’s wish to buy 179...
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A fair and flexible bunch
Fairness and flexibility among speciality and deli buyers are the assets most prized by suppliers, who have nominated their top six in the category for The Grocer. Sainsbury’s Melissa Draycott also received praise for her work with suppliers in...
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The birthday card
Just how sweet has Nectar’s first year been? Anne Bruce reportsBut, while the top-line results will invariably look good on paper, it may be harder to make the ‘benefits-to-Sainsbury’ story stack up. For, in the...