Sainsbury is today expected to launch its new slogan ‘Try Something New Today’.
The slogan, which replaces the six-year strapline ‘Making Life Taste Better’, will be supported by an advertising campaign featuring Jamie Oliver.
Justin King, Sainsbury CEO, said: “This is a major change to the way we serve customers. In addition to the new advertising, customers will notice a big difference in store and, over the coming months, the ideas and inspiration store colleagues will be able to provide.”
The slogan, which replaces the six-year strapline ‘Making Life Taste Better’, will be supported by an advertising campaign featuring Jamie Oliver.
Justin King, Sainsbury CEO, said: “This is a major change to the way we serve customers. In addition to the new advertising, customers will notice a big difference in store and, over the coming months, the ideas and inspiration store colleagues will be able to provide.”
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