Boost has hailed an outsourced sales blitz for helping it secure a near-20% uplift in distribution in the space of just 12 weeks.
The AG Barr-owned drinks brand enlisted Green Field Marketing Solutions, challenging it to visit at least 22,000 convenience stores across England, Scotland and Wales between July and September.
The operation, which involved a team of 30 field operatives and 25 vans, focused on three categories: Boost Energy, Sport and iced coffee.
It had a “strike rate of over 61%”, with over six in 10 stores placing an order following a visit, Green Field Marketing Solutions said.
More than 50,000 cases of Boost were sold, resulting in a 19.2% increase in distribution across seven SKUs, it added.
“Boost set us a target of 22,000 convenience store visits with a focus on locations that have high population density and store concentration,” said Green Field Marketing operations director Martin Rice. “It’s so gratifying to know that our efforts were not in vain.
“Our strategy was to get in front of as many convenience retailers as possible. We already knew the quality of the product, exceptional ranges and the dynamic nature of Boost as a brand would be appealing,” Rice continued. “It was about creating that personal relationship with retailers and answering any questions they had about the brand that helped with the success of the sales operation.”
Adrian Hipkiss, Boost commercial director, added: “Green Field Marketing have been a trusted field sales partner for a number of years. We felt confident in their ability to deliver on this complex campaign and provide a springboard for the permanent field sales team going into the back end of 2024. Their dedication and drive to perform meant they overachieved on some lofty KPIs.”
Green Field Marketing was “a one-stop shop for brands looking for their ideal outsourced sales and merchandising partner, with an eye on efficiencies and costs”, said Rice.
The company has offices in London, Dublin and Belfast.
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