How bricks & mortar retailers can turn the tide on shop closures

By Heiner Evanschitzky and professor & chair of marketing, Alliance Manchester Business School2023-08-22T06:57:00

high street shop shoppers GettyImages-155138690

Physical retailers should use their space to create an accessible, inspiring, eye-catching environment, says Heiner Evanschitzky of Alliance Manchester Business School

How bricks & mortar retailers can turn the tide on shop closures

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