Seasonings with no added salt are joining Schwartz's portfolio as part of a shake-up targeting health-conscious consumers.

Salt Free Seasonings, in chicken, steak and season-all flavours, hit shelves next month. The company is also slashing salt levels in its core range by up to 30%.

Although the seasonings market is showing good growth, penetration is still low at 22%, said group marketing manager Sally Aisher. "Adding a healthier edge is the key point of activity this year, but we are also keen to draw in a younger audience. We have identified an opportunity worth in excess of £1m."

Five new seasonings variants are also set to join the company's portfolio: extra spicy cajun, hot & spicy barbecue, salmon seasoning, mustard mash, and vegetable sprinkles, while the company's tubes, Shotz and stir-fry ranges have a new look to bring them into line with the seasonings' livery.

The activity will be backed by a £2m marketing push, including TV and radio advertising.

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