All Seasonal articles – Page 48
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Comment and OpinionThe Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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NewsMatthew Walker unveils 'grown-up' Christmas puddings
The alcohol-infused duo tap the trend for ’rich, deep flavours’
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NewsLidl launches 'Social Price Drop' campaign for Twitter users
In the first week Lidl is offering to cut the price of a cooked lobster to £2.99
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NewsMrs Claus at M&S the most talked-about supermarket Christmas ad
The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad
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Analysis and FeaturesChristmas advertising campaigns review part two
In part two of our Christmas ad review, our experts get to grips with trampolines, turkey farms and Mrs Claus
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NewsConfectionery suppliers missing a trick at Halloween
Volume sales of Halloween confectionery fell by 25.5% this year, says IRI
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NewsLidl highlights turkey farming standards with Christmas ad
A sceptical shopper pays a visit to a Lidl turkey farm, where she can see how the animals are treated first-hand
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NewsAldi launches its most premium spirits and wine range to date
Aldi says some of the luxury range are selling for up to 74% less than market equivalents
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NewsSainsbury's unveils feature-length animated 2016 ad
The Greatest Gift commercial is accompanied by a James Corden song and took 420 hours to film…
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NewsWaitrose launches Coming Home Christmas TV ad
Supermarket describes execution as its ‘most creatively sophisticated yet’
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NewsM&S launches 'emotional' Mrs Claus Christmas TV campaign
Supermarket will target 7.5 million people this weekend through slots on Gogglebox and The X Factor
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Analysis and FeaturesCarrots and cynicism: experts rate the Christmas ads
Tesco impresses our panel in part one of our Christmas ad review
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NewsChoc on Choc sprouts a festive surprise
The brand has unveiled chocolates in the shape of Yuletide food favourites
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NewsAldi launches its first-ever Christmas hampers
The five-strong range includes The Exquisite Hamper, the most expensive at £98.37
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NewsTesco set to be cheaper than Argos on toys this Christmas
This year will be Sainsbury’s first Christmas following the acquisition of Argos
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NewsMorrisons to launch two Christmas ads focused on family
The ads will make their debut on the retailer’s Facebook page before being aired on TV
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Analysis and FeaturesCheaper chocolate treats for shoppers this Halloween
Fresh fears of a global cocoa bean shortage spooked suppliers, but shoppers have been treated to cheaper chocolate
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NewsHalloween brings big rise in confectionery promotions
Confectionery brands have ramped up promotions ahead of Halloween and Christmas
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NewsTesco to match Argos on more than 8,000 prices this Christmas
Strategic move could stop rival Sainsbury’s stealing a march on non-food sales
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Comment and OpinionAsda's werewolf family warms hearts for Halloween
Proof if any more were needed that Halloween is now serious business in the UK comes in the form of Asda’s new ad