All Seasonal articles – Page 52
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News
Stress motivates 63% of Christmas shoppers, survey shows
More than a third of shoppers confessed to abandoning in-store purchases because they experienced poor service
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News
Iceland Christmas ad introduces the Claus Family
Following customer feedback, Iceland held off releasing the campaign too early and risking ’festive fatigue’
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Comment & Opinion
Will Christmas dinner be cheaper or more expensive this year?
Despite dribs and drabs of inflation already, there are bargains to be had right now
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News
Morrisons' #GivingTuesday raises over £10,000 for Sue Ryder
The supermarket is hoping to generate at least £100,000 for its partner charity this Christmas
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News
Booths hosts its first Christmas 2016 event
The event at Booths Poulton on 7 December between 6pm-9pm will celebrate Booths’ Great Northern Christmas range
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Comment & Opinion
It's nearly Christmas. Time to pimp that pud!
A festive lunch would not be the same without a pudding, but this year not any old dessert will do if you want a stylish post-turkey sweetener
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Comment & Opinion
Why retailers should think beyond their Christmas ads
As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales
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News
Baileys launches £3.6m Don't Mind If I... festive ad push
The limited edition 50cl Chocolat Luxe variant will be added to the drink’s range permanently
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News
Bordeaux Wine Council Christmas campaign plays up 'diversity'
Push aims to capture the attention of younger shoppers
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Comment & Opinion
The Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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News
Matthew Walker unveils 'grown-up' Christmas puddings
The alcohol-infused duo tap the trend for ’rich, deep flavours’
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News
Lidl launches 'Social Price Drop' campaign for Twitter users
In the first week Lidl is offering to cut the price of a cooked lobster to £2.99
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News
Mrs Claus at M&S the most talked-about supermarket Christmas ad
The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad
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Analysis & Features
Christmas advertising campaigns review part two
In part two of our Christmas ad review, our experts get to grips with trampolines, turkey farms and Mrs Claus
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News
Confectionery suppliers missing a trick at Halloween
Volume sales of Halloween confectionery fell by 25.5% this year, says IRI
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News
Lidl highlights turkey farming standards with Christmas ad
A sceptical shopper pays a visit to a Lidl turkey farm, where she can see how the animals are treated first-hand
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News
Aldi launches its most premium spirits and wine range to date
Aldi says some of the luxury range are selling for up to 74% less than market equivalents
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News
Sainsbury's unveils feature-length animated 2016 ad
The Greatest Gift commercial is accompanied by a James Corden song and took 420 hours to film…
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News
Waitrose launches Coming Home Christmas TV ad
Supermarket describes execution as its ‘most creatively sophisticated yet’
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News
M&S launches 'emotional' Mrs Claus Christmas TV campaign
Supermarket will target 7.5 million people this weekend through slots on Gogglebox and The X Factor