Loss leaders help no one. This unethical strategy should be dropped

By Dan Crossley and executive director at the Food Ethics Council2023-07-06T12:37:00

groceries food bread milk essentials GettyImages-1411233261

Loss leaders are not affordable – for farmers, suppliers, small businesses or the environment, says Dan Crossley, executive director at the Food Ethics Council

Loss leaders help no one. This unethical strategy should be dropped

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week