All Mystery shopper surveys articles – Page 7
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News
Allied Bakeries ditches long-struggling Bürgen bread brand
The customer service account for sister brand Kingsmill confirmed Bürgen had been discontinued on Twitter
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Grocer 33
Clean and spacious Waitrose Sandbach leaves its rivals in the dust
Competitors struggled on store standards, checkout service and availability
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News
Nestlé wraps Quality Street chocolates in different colours due to foil shortage
The Green Triangle has been wrapped in gold packaging, while Orange Crunch has been packaged in dark bronze foil in a limited run of cartons, tubs and pouches
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News
Lidl ‘well stocked for Christmas’ after sporadic localised summer availability issues
Lidl GB chief Ryan McDonnell acknowledged there had been sporadic localised issues throughout the summer but said it was ‘well stocked’ for the festive season
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Grocer 33
Tesco comes out top in high-scoring week for service
Tesco Callington impressed with polite staff and high store standards this week
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Comment & Opinion
What is the industry going to do to tackle the availability ‘permacrisis’ that has descended?
The gaps on the shelves aren’t just physical. There’s a knowledge gap that needs to be filled
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Grocer 33
‘Friendly and chatty’ Waitrose Frimley staff impress in Grocer 33
Waitrose Frimley took the top slot with 72 points this week thanks to its strong store layout and “pleasant shopping experience”
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News
Waitrose denies IT system woes are causing poor availability ahead of Christmas
The supermarket has insisted it has better stock availability than some rivals, in response to a report in The Sunday Times
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Grocer 33
‘Super-friendly’ Morrisons staff help store seal victory
Store standards at Morrisons were good, despite some gaps on shelves
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Comment & Opinion
Mars removing Bounty from Celebrations is a classic PR distraction tactic
Getting shoppers talking about Bounty is more comfortable for the supplier than chat about shrinkflation, shortages or reformulations
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Grocer 33
Morrisons Stamford takes G33 service win in low-scoring week
A solid performance on checkout experience and store layout lifted Morrisons to the win
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Grocer 33
Waitrose partners go ‘above and beyond’ in Hove branch
Waitrose impressed this week but supermarkets struggled with availability across the board
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News
McCoy’s axes Muchos – but looks poised to launch new Epic Eats brand
A spokeswoman for owner KP Snacks confirmed Muchos had been withdrawn to make way for additional flavours and formats
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Grocer 33
‘An easy experience’ for our mystery shopper at Tesco Ellon store
Tesco Ellon claimed the top spot this week with an impressive score of 80 out 100
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News
Argos rapped by ASA over ‘misleading’ Xbox online ad
Two complainants challenged statements such as “last purchased one minute ago” and “selling fast! purchased 24 times since your last visit”
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News
Frosties disappears from supermarkets amid packaging supply issues
At the time of writing, all Frosties cereal SKUs were out of stock online in Tesco and Morrisons
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News
Nestlé shrinks Coffee Mate packs by 50g to mitigate soaring costs
The old 500g packs have been swapped for new 450g ones, The Grocer can reveal
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Grocer 33
Harrogate Waitrose store of week despite availability issues
Our shopper described the shop as ‘a nice enough store, but with very poor stock levels’
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Grocer 33
Morrisons wins Grocer 33 but still fails to deliver all the Green Issue goods
Our shopper found its simple layout and “great signage” helpful
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Grocer 33
Helpful staff boost scores as Asda Cheltenham lands the winning spot
Our shopper praised the “friendly, polite and helpful” service and “easy to shop” store