All Shopper trends articles
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NewsFrylight adds Air Fryer pure oil spray to tap growing shopper trend
The NPD responds to the growing popularity of air fryers, with 58% of Brits now using one
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Promotional VideosWhy agility and speed are vital to compete effectively in today’s fmcg market
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across a variety of core fmcg categories.
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Comment & OpinionGaming set-ups are an untapped opportunity for fmcg
The gaming set-up has become a canvas for self-expression and brands can integrate themselves by understanding what gamers want, says Emma Thompson, head of agency at Golley Slater
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Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
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Analysis & FeaturesIs Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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Promotional FeaturesWhich digital tools are helping retailers and brands thrive in a time-poor world?
Interaction between brands and retailers can be increasingly challenging as geographical and financial constraints come to bear. Discover how digital tools are proving a vital way for them to streamline efficiencies and remain connected.
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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Comment & OpinionThe three macro trends that will define 2025
The trends shaping this year – health, trust, and sustainability – are not just opportunities but necessities, says Louis Bedwell, business unit lead at Future Food Movement
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NewsWalkers eyes launch for customisable air fryer potato snacks
The crisps giant has applied to register ‘Walkers your way’ as a trademark
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NewsRowntree’s marks Jelly Tots 60th birthday with Tangy spin-off
The NPD is positioned to tap shoppers’ growing appetite for sour sweets
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NewsOver a third of UK drinkers now consuming low & no-alcohol products
Younger adults were still the biggest consumers of low & no products
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Comment & OpinionAmazon’s £1 meal deal is savvy but misses the point
Where can you get a lunch for £1 these days? Ironically, it’s not Poundland, whose meal deal will set you back £3. Instead, Amazon has emerged as the surprising champion of the round-pound lunch
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NewsTesco takes top spot as bubbly boosts Christmas spending to record levels
Tesco was a clear success story, with all supermarket shoppers trading up sales of branded goods up 4.2% while premium own-label lines jumped by 14.6%
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NewsSocietal pressure ‘holding back’ alcohol-free drinks sales, research finds
Gen Z adults reported the highest levels of societal expectations around alcohol consumption
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Analysis & FeaturesThe Big Book of Grocery: Top Products Survey 2024
It’s our most comprehensive report ever, measuring a record 127 categories and including grocery sales data from discounters Aldi and Lidl and online giant Amazon for the first time
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Comment & OpinionBrands are missing a trick by neglecting older shoppers
As our population ages, there is a huge opportunity for brands to target older consumers, says Jonny Forsyth, director of Mintel Food & Drink