All Shopper trends articles
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Analysis & Features
Is Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
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Category Report
Cereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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Promotional Features
The digital revolution: empowering both convenience retailers and brands to thrive in a time-poor world
Interaction between brands and retailers can be increasingly challenging as geographical and financial constraints come to bear. Discover how digital tools are proving a vital way for them to streamline efficiencies and remain connected.
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News
Moving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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Comment & Opinion
The three macro trends that will define 2025
The trends shaping this year – health, trust, and sustainability – are not just opportunities but necessities, says Louis Bedwell, business unit lead at Future Food Movement
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News
Walkers eyes launch for customisable air fryer potato snacks
The crisps giant has applied to register ‘Walkers your way’ as a trademark
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News
Rowntree’s marks Jelly Tots 60th birthday with Tangy spin-off
The NPD is positioned to tap shoppers’ growing appetite for sour sweets
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News
Over a third of UK drinkers now consuming low & no-alcohol products
Younger adults were still the biggest consumers of low & no products
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Comment & Opinion
Amazon’s £1 meal deal is savvy but misses the point
Where can you get a lunch for £1 these days? Ironically, it’s not Poundland, whose meal deal will set you back £3. Instead, Amazon has emerged as the surprising champion of the round-pound lunch
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News
Tesco takes top spot as bubbly boosts Christmas spending to record levels
Tesco was a clear success story, with all supermarket shoppers trading up sales of branded goods up 4.2% while premium own-label lines jumped by 14.6%
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News
Societal pressure ‘holding back’ alcohol-free drinks sales, research finds
Gen Z adults reported the highest levels of societal expectations around alcohol consumption
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Analysis & Features
The Big Book of Grocery: Top Products Survey 2024
It’s our most comprehensive report ever, measuring a record 127 categories and including grocery sales data from discounters Aldi and Lidl and online giant Amazon for the first time
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Promotional Features
Why CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Comment & Opinion
Brands are missing a trick by neglecting older shoppers
As our population ages, there is a huge opportunity for brands to target older consumers, says Jonny Forsyth, director of Mintel Food & Drink
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News
Media Bites 2 December: Asda debt, Black Friday, seasonal workers
In the week after Asda appointed its new chairman, Allan Leighton, the nationals focused on the supermarket’s ongoing financial woes
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Promotional Features
Retail media best practice: the five things that every brand needs to know
Retail media is flying. But with the scale and breadth the medium offers, what does good look like? Read on to learn how best to work across the funnel to achieve optimum success.
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Promotional Features
How UK retail will meet the demands of the informed customer
Change is inevitable for retailers as consumers become increasingly knowledge-hungry. Discover the key focus points that will help satisfy that thirst for information.
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Profiles
My food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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Comment & Opinion
Two Japanese flavours set to take the UK by storm
Japanese cuisine is growing in popularity, particularly among younger consumers, says Regina Maiseviciute Haydon, food & drink global analyst at Mintel
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Category Report
What is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers