All Shopper trends articles
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News
Ritter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
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News
Luxury chocolate Easter eggs driving increased seasonal spend for Brits
GlobalData found that shoppers planned to spend an average of £124.75 this Easter
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Profiles
My food & drink job: Elahe Tolooei, NPD and marketing assistant, Cambozola
‘One of the biggest misconceptions about working in the food industry is that we get to sit around eating delicious food all day’
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Category Report
Bye bye beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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Analysis & Features
Dubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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News
Pernod Ricard backs mezcal to make supermarket debut
Unlike tequila, mezcal can be made with many different varieties of agave
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News
Altos launches ready-to-serve Strawberry Margarita in time for summer
The NPD follows the introduction of Altos Lime Margarita in February 2024
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Comment & Opinion
Culture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social executive at VML EMEA
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Range Preview
All the new Dubai Chocolate launches in UK grocery 2025
With Lindt Aldi and Lidl now in on the Dubai Chocolate train, can the latest trend make permanent shelf space in British supermarkets?
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News
Aldi claims supermarket ‘first’ with Dubai-style chocolate ice cream
The ice cream combines ‘decadent’ chocolate with ‘sweet, nutty’ pistachio and wafer
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News
Ed Sheeran launches ‘hottest sauce yet’ through Tingly Ted’s brand
The NPD was ‘not for the faint-hearted’, Tingly Ted’s warned
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News
Lucky Saint adds 0.5% abv Lemon Lager to line-up ahead of summer
The NPD combines the brand’s original Superior Unfiltered Lager with ‘a squeeze of lemon juice’
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News
Maggi expands Air Fryer range with Crispy Coatings for chicken
The seasoning mixes gave meals a ‘delicious crunch’, said Maggi
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News
Waitrose imposes two-bar limit for Lindt Dubai Style Chocolate
The viral chocolate bars rolled into the retailer, along with Sainsbury’s and Ocado, last week
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News
BrewDog and Beavertown add fruity beers to tap growing trend
BrewDog has added a peach lager, while Beavertown has added berry and watermelon-flavoured brews
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Comment & Opinion
What does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?
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Comment & Opinion
Why Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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Category Report
Going, going, gone? Trends in snack bars 2025
Snack bar profits are crumbling in the face of soaring wheat, nut and cocoa prices. So, who’s managing to grow, and at what cost?
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Promotional Features
Win in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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News
Overnight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed