All Shopper trends articles – Page 3
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Comment and Opinion
Innovation must work harder to tempt shoppers
Those who have used recent winds of change to drive change for themselves appear to have won out on the innovation front, says Jackson Woods, advanced analytics consultant for Worldpanel by Kantar
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Comment and Opinion
Fever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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Analysis and Features
Sausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
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News
Just 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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News
Canned wine brand Most Wanted is UK’s biggest single serve
It has grown sales by 86% in the last two years
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Comment and Opinion
Bite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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Category Report
Snacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Analysis and Features
Workouts, sugar and snacking: 10 charts explaining UK attitudes to protein shakes
Why are consumers buying protein shakes? And how can retailers cash in on protein’s pulling power?
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Analysis and Features
Can Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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News
McCain expands oven chips portfolio with dedicated Air Fryer range
The range is endorsed by leading air fryer brand Ninja
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Comment and Opinion
Target the typical weekly shopper ‘missions’ to succeed
One in three missions is for a ‘treat for today’ and ‘dinner for tonight’ has grown twice as fast as the average occasion, says Rachel White, MD UK & Ireland, NIQ & GfK
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Analysis and Features
Do Getir’s woes show quick commerce just can’t work?
The Turkish player is reportedly looking to pull the plug in Europe
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Category Report
Yoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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Category Report
Ambient and canned trends 2024: Hanging in the balance
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
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Comment and Opinion
Supermarkets must heed the online needs of over-65s
Older customers face many accessibility issues when it comes to shopping online, says Jonathan Hassell, CEO at Hassell Inclusion
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Comment and Opinion
Lidl is winning due to differentiation, not just cost
If Lidl keeps up with this value innovation, and there is not a more multifaceted response from competitors, it will keep winning in the UK, says Jeremy Garlick, partner at Insight Traction
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Category Report
Healthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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Analysis and Features
10 charts that explain UK attitudes to kids’ yoghurts
We polled 1,000 UK parents to peel back the lid on attitudes to childhood obesity and the role of snacking in a balanced diet
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Analysis and Features
What are British Muslim shoppers buying from the supermarkets?
From dates to vermicelli noodles and Rubicon, here are the grocery items being added to Muslim shoppers’ baskets, according to supermarket buyers
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Webinar
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