All Shopper trends articles – Page 8
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Promotional VideosWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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Promotional FeaturesHow provenance and quality are influencing food and drink purchase decisions
With British consumers increasingly seeking reassurance and transparency on the origins and production of their food and drink, a study in Wales has highlighted how important this has become – and how it translates back down the chain to the country’s producers.
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WebinarsWATCH: Navigating the ultra-processed food debate
Watch our webinar on demand for an in-depth discussion on the fast-evolving debate about ultra-processed foods as our panel of experts share their insights and dive into exclusive consumer data.
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Comment & OpinionMarks & Spencer, TikToks and a throwback hit
The concept apparently came from the shop floor, with M&S retail sales manager Jack Norbury submitting a request to CEO Stuart Machin for a song store teams could use on their TikTok accounts
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Promotional FeaturesWhy education is key to tackling the oral health crisis of the nation
With NHS dentistry in the UK facing unprecedented levels of pressure, how can retailers help close the knowledge gap when it comes to shoppers’ oral health? We hear from Haleon on a new project in Tesco stores with this question in mind.
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Promotional FeaturesHow to elevate your checkout experience
In an era where self-checkout is the retail norm, discover the keys to meeting shopper needs and creating a frictionless retail experience.
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Comment & OpinionHow consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Promotional VideosHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional FeaturesHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Promotional FeaturesTheft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Promotional FeaturesHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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WebinarsWATCH: How will Brits cook at home in 2024?
Watch our webinar on demand to find out how brands and retailers can tap into Britain’s fast-changing home-cooking landscape. Register now for an in-depth discussion on the latest home-cooking trends with industry experts.
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Promotional FeaturesWhy optimising payment processing can benefit grocery retailers
The potential of payment processing is often underestimated in the retail environment. Find out how grocery retailers are missing an opportunity to reap multiple benefits from the payment transaction process.
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Promotional FeaturesWhat is the opportunity for AR at POS?
How can Augmented Reality help you boost sales at POS? Find out what the most common misconceptions are when it comes to implementation and how AR can help you win at shelf.
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WhitepapersThe grocery store of the future: how technology is evolving the store landscape
With the grocery store of the future at the cusp of transformation, find out how technology will redefine the in-store experience and how retailers can navigate the changes shaping their future.