Shredded Wheat hit by the resurgence of hot cereal products

SHREDDIES-DISCOVER-TO-SHARE

Two of Nestlé's biggest ­cereal brands Shreddies and Shredded Wheat have become the victims of the steaming performance of hot cereals. Shreddies and Shredded Wheat sales dropped last year by 7% to £46.2m and 10.3% to £43m respectively,...

 

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