All Shrinkflation articles
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Comment & OpinionStubborn cocoa prices make chocolate the inflation outlier
The UK will be one of the first places to see rising chocolate prices, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsGrolsch reduced to 3.4% abv after sales collapse
The move will save Asahi UK 23p in excise duty for every 440ml can of Grolsch sold
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KVI TrackerHerbal Essences shrinks conditioners by 46% but shelf prices stick
The old 400ml bottles have been replaced with 275ml ones
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NewsAldi Price match schemes, loyalty and shrinkflation under spotlight in Panorama investigation
Panorama’s investigation into deals at the big four also showed steak from Sainsbury’s and cod from Tesco packed in a way that obscured the true size of the product
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NewsCadbury Brunch bars shrink by 12.5% due to ‘higher input costs’
‘Ingredients such as cocoa and sugar are costing far more than they have done previously,’ says Cadbury
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News'Softest-ever' Cushelle Quilted loo roll given thumbs down by shoppers
Shoppers said the new Cushelle Quilted was ‘narrower’, ‘no longer soft’ and ‘exceptionally thin’
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NewsWaitrose own label loo roll shrinkflation move panned by shoppers
Waitrose said the changes were designed to provide better value for money
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Comment & OpinionBrands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge
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NewsMars Wrigley shrinks Celebrations tubs by 50g ahead of Christmas
The manufacturer confirmed the move after photos of the new smaller tubs were posted online
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Analysis & FeaturesCute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery
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NewsBahlsen removes one biscuit from Choco Leibniz packs
The old 125g packs, which used to contain nine biscuits, have been swapped for 111g alternatives containing eight biscuits
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NewsSainsbury’s reduces Tony’s shelf price amid shrinkflation allegations
The previous 47g single-serve bars Sainsbury’s used to sell were replaced by 35g versions
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NewsRitz shrinks cracker packs by up to 30%, but prices remain the same
‘As a food producer, we are continuing to experience significantly higher input costs,’ said a spokeswoman
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NewsBags of potatoes hit by shrinkflation as bad weather impacts supply
Potatoes have been hit by shrinkflation following a weather-driven tightening of supply
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KVI TrackerHot cross bun prices could rise amid Turkish sultana shortage
Sultana production yields were impacted by heavy rains in May and June 2023
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Comment & OpinionShrinkflation has driven down volumes. What next?
Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsBlue Dragon shrinks noodle packs removing two nests
A spokeswoman for the brand confirmed the move, citing ‘significant increases in the cost of ingredients, energy, and transportation’
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Comment & OpinionSupermarkets naming and shaming shrinkflation brands is a risky tactic
Will UK retailers call brands’ shrinkflation practices out on shelf?
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NewsMars Wrigley shrinks Starburst packs, citing rising costs
The confectionery giant has removed approximately three sweets from each Starburst pouch
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NewsRichmond meat-free lineup hit by shrinkflation
The prices of sausage and bacon alternatives have increased by up to 25% per gram after the brand reduced pack sizes