All articles by Simon Gwynn – Page 22
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NewsAsda focuses on fruit wine with new ranges and dedicated bays
Asda is introducing dedicated bays for fruit-flavoured wines in most of its stores and launching an own-label range…
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NewsKopparberg backs ciders and freeze pouches with £5m push
Kopparberg has announced a £5m push for its flavoured ciders and new frozen range.
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NewsTrue story: Spandau Ballet's Tony Hadley brews Gold beer
It’s True: Spandau Ballet frontman Tony Hadley is ramping up his brewing business. The Eighties pop star – who had previously established his own microbrewery, The Red Rat - has now partnered with The Great Yorkshire Brewery to expand production. They have developed 4% ABV golden lager ...
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NewsDiageo goes back to the archives for Guinness Original rebrand
Diageo is giving its Guinness Original sub-brand a retro-inspired design overhaul.
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NewsSpirits sales 'could add £280m to convenience category'
Spirits currently account for 21% (£1.1bn) of all alcohol sales in convenience, versus 26.6% (£2.7bn) in grocery
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NewsRomanian wine for Asda with Cramele Recas tie-up
The wines, which launch next week, are Bradshaw Chardonnay, Bradshaw Merlot, Feteasca Regala and Feteasca Negra
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NewsSurf crests design wave with new pack
Unilever is freshening up its core range of Surf laundry products with a pack redesign and the introduction of fragrance release technology
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NewsDolmio extends meal kit range
The company say the launch is designed to appeal to consumers that often considered hob products to be unhealthy and not like home cooking
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NewsTic Tac consumers could win 'Happy Rewards'
The promotional packs, which are available from now until August, will give shoppers reward points
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NewsSmirnoff's 'We're Open' campaign aims for inclusiveness
The push, which will run until the end of the year, kicks off with a series of outdoor ads running in May and June that make reference to wider cultural events
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Analysis & Features
Sharwood's Spicy Szechuan Stir Fry Melts: acid test
Premier Foods launched this range of concentrated sauces, which have a similar format to its Bisto Stock Melts…
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NewsTyrrells tweaks pack designs
Rolling out now, the new packs feature either the same or similar photographs to the previous versions, but with certain objects highlighted in colour and sometimes enlarged
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NewsM&M's to give away US holidays in promotion
The promotion will feature on limited-edition Ms Brown packs of the chocolates, in single, treatsize and sharing bags
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NewsGreen Giants teams up with Minions
Shoppers who buy special-edition multipacks of Green Giant Original or Salt Free could win a family holiday to the Alps
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Analysis & FeaturesTesco BBQ Pulled Pork Bites: acid test
Pulled pork is one of the food trends of the decade – last year achieving one of the ultimate markers of mainstream…
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NewsFunkin mixers for cocktails get a rebrand
The new packaging, which hits shelves from June, features a navy blue background with a spiral swirl of colour to evoke a top-down view of a cocktail glass
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NewsCarlsberg spoofs controversial 'beach body' ad
The beer brand has placed digital adverts at three sites on the London Underground
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NewsBodega rolls first antipasti and grain salads into Sainsbury's
Cranswick has extended its Bodega brand beyond olives for the first time with a trio of antipasti and grain salads…
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NewsCadbury Mini Rolls get four new flavours in overhaul
The revamped range, rolling out next week, features two new core flavours (raspberry and chocolate orange) alongside two limited editions - banana and cola
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NewsMcGuigan Wines rolls out 'easy drinking' rival to Prosecco
McGuigan Frizzante, launching at the London Wine Fair from 18 to 20 May, is described as having “soft lemon and apple fruit characters”