All articles by Simon Gwynn – Page 3
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News
There's A Beer For That hosts matching event at John Lewis
Department store happening follows confirmation of £5m funding for 2016
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News
Digestives Nibbles: UB takes McVitie's into sharing bags
And Go Ahead is set for a rebrand with three new products
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News
Soreen's Loveable Loaf returns in on-the-go snacking ad
Push aims to overturn perceptions of Soreen as a product for eating at home
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News
Aldi to sell first MSC-certified own-label catfood in the UK
The 100g packs will be available in two variants and have a 21p rsp…
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Analysis & Features
Lidl Deluxe Lemon & Raspberry Semifreddo: acid test
Meaning ‘half cold’, semifreddo is an Italian dessert similar to ice cream but not churned, and allowed to thaw slightly
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News
Kenyan tea prices eased by better harvest outlook
Kenyan tea prices have dropped below $3.50 per kg (£2.40) for the first time since last June
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News
Indian food-to-go brand Gourmosa wins Asda and Tesco listings
The brand’s full range of 12 products launches in 10 Asda stores in London this week
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News
Survey reveals shoppers' confusion over world foods category
World food is the most popular aisle to browse – especially among young adults
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News
Malibu gets pineapple 70cl variant
Pernod Ricard said flavoured spirits were the biggest flavoured category in beers, wines and spirits
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Comment & Opinion
WKD’s step into the unknown signals a change in gender marketing
The generation that is currently coming of age is rapidly rejecting traditional gender markers
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News
Unilever adds peanut butter lines to Magnum and Feast ranges
A £13m ad campaign, Dare To Go Double, promises major experiential components
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News
Slim konjac ready meal range wins Holland & Barrett listing
Gluten-free, low-carb NPD promises a texture closer to traditional noodles and pasta
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Analysis & Features
Acid Test: Pow Sparkling Energy Water - Cranberry & Apple
Pow (short for powerful) was brought to market to offer an energy drink that was both low in sugar and milder in caffeine
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News
WKD adds passionfruit-flavoured Blush variant
The rosé-coloured drink is only the brand’s second variant, after Iron Brew, to identify its flavour on the bottle
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News
Love Smoothies: healthy drinks trio wins Sainsbury's listing
The new flavours were created with former Fat Duck chef Stefan Cosser
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News
Vita Coco to offer island getaway in on-pack competition
The offer will feature on two million packs of the coconut water brand from 1 February
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News
Honey Monster Puffs' sugar content reduced by a further 25%
The reduction will take the product’s sugar content down from 29% to 22% – or 6.6g per 30g serving
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News
Soreen to roll out new Squidgy Cake snack packs in Tesco
Chocolate and Toffee flavours will be available in packs of five 30g portions
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News
Beck’s adds lemon line to non-alcoholic Blue beer offering
The fruit flavoured beer is listed by Sainsbury’s in a 6x275ml pack