KP Skips is hooking up with TV character Jimmy Neutron, star of children's channel Nickelodeon, for an on-pack promotion supported by a £500,000 ad campaign. To coincide with the new Jimmy Neutron film out next month, all Skips packs will feature 3D images and the chance to win a frisbee or a walkie talkie set instantly. Five million bags ­ one for every four sold ­ will also contain a flying saucer' of one of 12 characters from the film. {{P&P }}

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