Smirnoff gambles on black to take on rivals

Diageo Great Britain is revamping its Smirnoff Black No. 55 vodka to pose a greater threat to rivals Stolichnaya and Absolut as consumer demand for premium vodkas increases.Diageo has decided to reflect in the packaging the fact...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now