Quaker has earmarked £1.2m to support Snack-a-Jacks for the first 12 weeks of this year. The campaign kicks off on Monday (January 7) with sponsorship of GMTV's dieting feature, Inch Loss Island, followed by a new TV ad campaign. This moves away from the brand's previous female focus to target male snackers and highlights the product's less than 10% fat' claims. Both activities will be supported by a PR programme. {{P&P }}

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