Snickers is jumping into two sponsorship deals "worth £2m" to link the chocolate countline with music, skateboarding and BMX stunt riding.
Phase one of the new campaign is a tie-up with music magazine Kerrang! to sponsor a showcase of new bands at college campuses nationwide between now and October.
Phase two is Snickers Game On' which will see the Dome housing a mix of live rock acts, skateboarding and a BMX competition all under one roof over the weekend of June 21. Both events will be flagged up on packs and supported by TV and press advertising.
{{MARKETING }}
Phase one of the new campaign is a tie-up with music magazine Kerrang! to sponsor a showcase of new bands at college campuses nationwide between now and October.
Phase two is Snickers Game On' which will see the Dome housing a mix of live rock acts, skateboarding and a BMX competition all under one roof over the weekend of June 21. Both events will be flagged up on packs and supported by TV and press advertising.
{{MARKETING }}
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