All Social media articles
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News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
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NewsTikTok Shop doles out £750k in support to challenger brands
A vertical farm-sourced sauce brand, mineral water brand and family-run fruit snack farm have been named as winners
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Analysis & FeaturesCaffeine pouches: health hazard or next big energy trend?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
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NewsSteven Bartlett pulls Scottish bakery back from brink after scam
Steven Bartlett is among those helping The Rebel Baker recover from £8,000 scam
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Analysis & FeaturesWhy are supermarket bins ending up full of in-date edible food?
A TikTok activist is embarrassing supermarkets with videos of store bins filled with in-date food. What’s going on, and what needs to change?
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsMagnum unveils ice creams inspired by trending patisserie flavours
The launch will be supported by an ‘unmissable’ multimillion-pound campaign
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NewsM&S invites vigilante food waste inspector for coffee after shocking social media exposé
The retailer told Food_waste_inspector it was ‘looking into everything you’ve posted’ and that it would ‘love to come and meet with you’
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NewsWaitrose becomes third retailer to respond to food waste exposé
The supermarket is the latest to be targeted by Food_waste_inspector, a vigilante account rifling store bins and posting the videos on TikTok and Instagram
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NewsFinsbury Food Group launches viral bento cake into Tesco
The NPD features a serves-eight red velvet cake and four cupcakes
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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NewsLidl launches investigation after food waste exposé
Recent videos posted on Instagram and TikTok by Food_waste_inspector_ show bins at Lidl stores filled with in-date steaks and ambient food, and fruit that still looks good to eat
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Comment & OpinionM&S’s ‘bingate’ backlash shows double-edged sword of social media
This week an anonymous, vigilante bin-dipping west London man – known only as Food_waste_inspector_ – shone his torch on the mountain of perfectly edible, in-date food his local M&S was chucking out on the regular
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NewsM&S launches investigation following vigilante food waste inspector exposé
Instagram and TikTok’s ‘Food_waste_inspector_’ documented eight bins full of unsold food and flowers outside an M&S store, as well as sacks full of bakery items
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NewsInfluencer Squibb shames Co-op into vape ad takedown
Squibb took to LinkedIn after seeing a two for £10 promotion on Lost Mary vape devices displayed alongside a PoS card reader in a Co-op store
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NewsMajority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
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Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.