All Social media articles
-
NewsM&S and Iceland add Dubai-style chocolate bars amid viral trend
M&S has added a Pistachio version of its chunky tablet, The Big Daddy
-
Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
-
NewsRitter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
-
Comment & OpinionFood and drink plays a vital cameo role in Netflix’s Adolescence
Food won’t be what most viewers remember from the show but it has an important cameo role, says Alex Beckett, Mintel senior director of food & drink research
-
Comment & OpinionCulture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
-
NewsViral date-based soft drink Milaf Cola to make UK debut
The drink would bring the rich nutritional benefits of dates to a wider audience, said Milaf Cola
-
ProfilesMy food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
-
Comment & OpinionPranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire
-
Range PreviewAll the new Dubai Chocolate launches in UK grocery 2025
With Lindt Aldi and Lidl now in on the Dubai Chocolate train, can the latest trend make permanent shelf space in British supermarkets?
-
NewsAldi claims supermarket ‘first’ with Dubai-style chocolate ice cream
The ice cream combines ‘decadent’ chocolate with ‘sweet, nutty’ pistachio and wafer
-
Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
-
NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
-
NewsCheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z
-
Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
-
NewsWaitrose imposes two-bar limit for Lindt Dubai Style Chocolate
The viral chocolate bars rolled into the retailer, along with Sainsbury’s and Ocado, last week
-
NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
-
NewsTesco appoints first specialist social media agency to tap TikTok impact
‘We’re focused on strengthening our social media strategy’
-
Promotional VideosCoca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
-
Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
-
NewsUnilever adds Haribo, Solero, Twister, Cornetto and Carte D’Or ice creams
Unilever said: ‘our role as a market leader is to expand ice cream into new occasions’