All Social media articles
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News
Asda and Boots retail media network operator SMG expands into North America
The move marked ‘a major milestone in its global journey’ the company said
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Comment & Opinion
Crazy Sexy Food: podcast welcomes chilled not-chef Calum Harris
Harris plugs his new vegan cookbook by first addressing rumours he’s Jamie Oliver’s son
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News
Sidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
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News
Doritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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News
Valeo’s Manomasa rebrand divides marketers’ opinions on LinkedIn
‘It feels like they’re starting from scratch,’ said freelance graphic designer Mika Suetake
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News
Viral ‘chewable’ soft drink Mogu Mogu bolsters retail presence as sales soar
The brand is now stocked in more than 1,250 stores nationwide
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Comment & Opinion
Walkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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News
Peter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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News
Walkers adds ‘0.0% alcohol’ claim to crisp packs in Dry January push
A tongue-in-cheek video clip sees Danny Dyer serving punters pints of crisps
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Analysis & Features
2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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News
Just Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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News
Lindt jumps on viral ‘Dubai chocolate’ TikTok trend with pistachio bar
The sought-after tablet is available from selected stores while stocks last
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News
Kellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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Analysis & Features
The Big Book of Grocery: Top Products Survey 2024
It’s our most comprehensive report ever, measuring a record 127 categories and including grocery sales data from discounters Aldi and Lidl and online giant Amazon for the first time
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News
Arla boss: ‘dairy must unite to fight misinformation’
Arla’s UK MD Bas Padberg stressed dairy needed solutions such as the methane-suppressing Bovaer to meet government sustainability targets
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Comment & Opinion
Arla’s spot of Bovaer leaves Big Dairy crying over spilt milk
The controversy surrounding Arla Foods’ use of cow feed additive Bovaer has dominated headlines for the past week – but what does it really mean for Big Dairy?
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Comment & Opinion
Chaos cakes and ‘newstalgia’: Pinterest’s 2025 food & drink trends
We predict next year will be all about experimentation, playfulness and expression, says Beth Horn, MD at Pinterest UK
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News
United Food Brands appoints Neil Pittman as sales director
Pittman, who has three decades’ experience in the fmcg industry, joined the business last month
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News
Flourish range dwindles as Sainsbury’s plans healthy food shake-up
Shoppers have been contacting Sainsbury’s about struggling to be able to find Flourish products
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News
Oatibix shortage caused by ‘scheduled maintenance’ at Weetabix factory
It comes after Weetabix Protein disappeared from shelves last month