All Social media articles – Page 11
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Grocer 33Waitrose, Lincoln: Grocer 33 store of the week
‘We have a big team of people who are very much into using TikTok and Instagram to promote the store’
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NewsSauce Shop calls out Dr Will’s over suspicious Ocado reviews
Sauce Shop co-founder James Digva drew his LinkedIn followers’ attention to a series of five-star reviews all posted by the same account
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NewsASA in crackdown of ‘misleading’ adverts by wine investment companies
The rulings are part of a wider body of work by the watchdog around unregulated investments
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NewsBoots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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Category ReportWhat is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers
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Comment & OpinionCelebrity brands get attention – but can they thrive long term?
In the past few years, we’ve seen a significant rise in the use of celebrity status as a way to grow brand awareness, says Ellie Webb of Caleño Drinks
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NewsM&S adds tteokbokki duo to tap booming Korean food trend
It comes after Mintel predicted the dish would hit the mainstream in 2024
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NewsOld Jamaica ginger beer will not be discontinued after all
The brand had previously promised to go out ‘in a blaze of glory’
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Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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NewsBebeto taps viral TikTok trend with freeze-dried sweets range
The innovations are claimed to offer a ’fun, sensory experience like no other’
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsWeetabix Protein suffers ‘temporary’ supply chain disruption
The cereal has been absent from Tesco and Sainsbury’s since mid-September, according to Assosia data
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NewsLidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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News‘Nano influencer’ food distribution company adds frozen ops, eyes international expansion
Gifta operates from two specialist warehouses across the UK, with its fulfilment teams managing ambient, chilled, and now frozen products
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Analysis & FeaturesThe troubling foodie challenges fuelled by social media
Going viral on social media is often a boon for brands – but what if the product is being used in a dangerous ‘challenge’? How can brands combat fmcg fallacies online and keep consumers safe?
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NewsHovis set to take on Kingsmill 50/50 with ‘White N’ Fibre’ loaf
The baker has applied to register the name as a trademark with the IPO