All Social media articles – Page 12
-
News
British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
-
News
John Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
-
Comment and Opinion
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
-
News
'Instagrammable grocer' La Famiglia Rana opens in London
La Famiglia Rana has partnered with FoodCycle to ensure socially isolated people in the community have access to fresh pasta
-
Comment and Opinion
Mint advice for Instagram food snappers
Our Instagram habits mean our meals out are increasingly (a) colourful and (b) cold
-
News
Malibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail
-
Comment and Opinion
The Food Programme examines Instagram's impact on how we eat
At least one café uses social media to guide the presentation of its plates
-
News
Häagen-Dazs unveils Facebook chatbot ordering service
Häagen-Dazs Now uses ’an innovative combination of proven mobile technologies’
-
News
M&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
-
News
Scottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
-
Analysis and Features
Social media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
-
Comment and Opinion
Crunch time: £10 chip shop box causes Twitter storm
‘If you don’t think it looks like the most appetising thing ever then there’s no hope for you’
-
Comment and Opinion
Pizza on top in Instagram hashtag poll
Taking photos of your dinner: it’s the new eating your dinner like an adult
-
Category Report
Instantly Instagrammable: home baking category report 2018
Consumers are paying more attention to the photogenic capabilities – and trend potential – of their bakes than ever before
-
Comment and Opinion
Planning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
-
Comment and Opinion
Will Instagram’s rise change the way we see food?
No longer confined to image-obsessed millennials, Instagram has now racked up over a billion monthly users
-
News
Poundland wins Thameslink apology following Twitter row
Train company described its poor service as Poundland cooking chocolate rather than Ferrero Rocher
-
Comment and Opinion
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
-
Analysis and Features
Sainsbury's Asda merger: Twitter reacts
Over the weekend, news broke of a “mega-merger” between Sainsbury’s and Asda. Here’s how Twitter reacted to the story
-
News
Big-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year