All Social media articles – Page 14
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ReportsReturn of Spam and fish head soup as Waitrose prepares for austerity
The grocer’s latest annual Food & Drink Report revealed shoppers were having to be savvier than ever when it came to their grocery shopping, with 72% of shoppers admitting they were now being more mindful about their spending
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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NewsCathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated
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Comment & OpinionHow will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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NewsSupermarket CMOs plan dedicated retail media group launches: survey
21% of the chief marketing officers at UK grocery businesses questioned wanted to follow in the footsteps of Boots and Tesco in launching media divisions
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Comment & OpinionSupermarkets are missing out by ignoring online reviews
Grocery retailers can use reviews to gain local insights, says Mike Fantis, VP & managing partner at DAC Group
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Comment & OpinionHow to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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NewsForest Feast claims category first with Peanut Butter & Milk Chocolate Dates
The innovation was developed after similar recipes proved popular on Instagram and TikTok
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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NewsPilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers
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NewsDeliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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VideosWatch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsDanone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis & FeaturesLive shopping, a Norwegian Ocado and the M&S ‘bullseye’: five key moments from Shoptalk Europe
While TikTok sees the UK live shopping market reaching $7.4bn, M&S unveiled its plans to personalise five billion customer interactions