All Social media articles – Page 15
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NewsUK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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NewsMcCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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NewsPeter Andre partners with Beyond Meat to share advice on plant-based BBQs
The campaign will feature Peter Andre and a team of experts giving top tips on how to make the most of the Beyond Meat plant-based range
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NewsMcVitie’s unveils limited-edition white chocolate Jaffa Cakes
Fans of the brand must ‘tag the person they’d most like to share a pack of McVitie’s White Chocolate Jaffa Cakes with’ to be in with the chance of winning one
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NewsYouTube stars Sorted Food launch money-saving recipe app Sidekick
The app publishes a choice of ‘recipe packs’ each week, each containing recipes and a shopping list designed to leave no fresh produce unused
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo
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Analysis & FeaturesBudget food bloggers to watch as inflation bites in 2022
As inflation hits and supermarket prices climb, there’s a growing appetite for budget food blogs. But increasingly the content is more short-form and picture or video-led as platforms like Instagram Reels and TikTok boom
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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NewsM&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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Comment & OpinionLush’s social media ban is cutting off its nose to spite Zuckerberg
Lush’s no-social media stance is admirable – and might save it some cash. It’s going to need some from the big guns to get Zuckerberg’s attention
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NewsOggs scores Tesco listing for Bites duo after Instagram stunt
The brand said Tesco was ‘playing hard to get’ and asked its fans to help it get the retailer’s attention
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NewsGlebe Farm Foods takes swipe at Oatly with cheeky social media ad
The Cambridgeshire-based oat specialist won a High Court battle against the plant-based giant earlier this month
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NewsSainsbury’s dismisses claims it cut ties with GB News over Farage comments
Anti-Brexit protest group Led by Donkeys launched a campaign against Sainsbury’s due to its advertising on GB News
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NewsOn-demand grocer Getir signs sponsorship deal with Tottenham Hotspur
Last month Zapp signed as a sponsor of Chelsea FC,
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Analysis & FeaturesMasterclasses in tackling social media trolls from the UK’s biggest brands
‘Ridicule at your heart’s content. You might even make yourself Twitter famous for an hour or two,’ advises PR mogul Ed Whitehead
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Comment & OpinionHow local shops can make their social media efforts prosper… for free
Businesses that thrive online understand people use social media to interact and to develop relationships, says David Glenwright of JC Social Media
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Comment & OpinionFabulosa’s Instagram allegation proves brands are vulnerable to ‘cancel culture’ too
The brand received a barrage of abuse after an Instagram user alleged one of its aerosol cans had caught fire
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NewsFabulosa hits back at social media claims its products are unsafe
One Instagram user alleged a Fabulosa product had caught fire in her sink, resulting in burns to her face
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NewsM&S criticised for posting uncredited recipe inspired by Dishoom
The row comes just weeks after M&S launched a legal suit against Aldi over its caterpillar cake