All Social media articles – Page 16
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Analysis & Features
Which brands are getting it right on social media?
The industry has recruited many social media followers and fans – but how can they actually engage with them?
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News
Sainsbury's #fooddancing ad proves a hit on Twitter
The 6,788 mentions on Twitter since launch on 18 January are overwhelmingly positive…
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News
Iceland incentivises staff to promote on social media
Iceland is using Qube Media’s advocate marketing platform Qubist to encourage staff to share products
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News
Twitter reacts: Sir Ken Morrison dies aged 85
Key figures from grocery retail have responded to the sad passing of Sir Ken
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Analysis & Features
Social media froth of the year: Sainsbury's #sandwichgate
Woe betide anyone that comes between a Brit and their sandwich
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News
M&S way ahead of rivals on Instagram follower numbers
Co-op Food and Ocado are trailing behind on photo-sharing app
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News
Lidl launches 'Social Price Drop' campaign for Twitter users
In the first week Lidl is offering to cut the price of a cooked lobster to £2.99
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News
Waitrose: one in five Brits now post food pics on social media
The new Waitrose Food and Drink Report also predicts key trends for 2017, including poke and watermelon juice
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News
Sainsbury's 'Gary' vegan cheese takes social media by storm
Supermarket jokingly rebrands free-from cheese on Twitter following Facebook rant
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Comment & Opinion
Joe Wicks: Instagram gold but utterly forgettable TV
You can take the boy off Instagram but you can’t wrestle Instagram off the boy
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News
High streets minister wants to track down Best Shop on Twitter
Winner of social media competition will scoop £1,000 in advertising credit and trip to Twitter office
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Comment & Opinion
What do Instagram’s new Business Tools and Stories features mean for brands?
Both launches have created new and easier ways for businesses to interact with customers, so what do they mean for fmcg?
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News
Warburtons marks 140 years with emoji social media push
Social media campaign #140Years celebrates the brand’s history in 140 emojis
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News
Waitrose comes top in Twitter customer service survey
Mystery shoppers were used to gauge the reaction times, friendliness and quality of responses of major grocery retailers
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Comment & Opinion
Does your e-commerce strategy have social media buzz?
Snapchat’s announcement it plans to launch an e-commerce platform is indicative of two facts about the industry
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Comment & Opinion
Tony the Tiger tries to raise the tone on Twitter
Not only has the Frosties mascot had his sugar content slashed, he’s also getting grief on Twitter
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Analysis & Features
A masterclass in social media by proxy
By going digital, Mattessons has been able to target the YouTube generation
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News
Costcutter stores get social media training
Costcutter is rolling out social media training to all its retailers
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Analysis & Features
The Grocer's Top 100 Social Media Brands
The Grocer’s guide to winning friends and influencing people