All Social media articles – Page 18
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NewsJura whisky a winner at The Grocer MAP Awards
A social media push with a budget of just £500 has won the Chairman’s Award at The Grocer’s Marketing, Advertising and PR …
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Comment & OpinionBendGate, iPhone 6, Kit Kat and the lessons for social media
The excitement of the iPhone 6 and the iWatch was dampened by the leaking of private celebrity pictures…
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NewsAsda banana pricing in Facebook storm
Asda has come under fire on social media after a video claimed to show the retailer over-charging for pre-bagged bananas…
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NewsSainsbury’s draws social media mockery for ‘50p challenge’ poster
Sainsbury’s has come under fire on social media after a poster was displayed in one of its stores calling on staff to encourage shoppers to spend an extra 50p.
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Comment & OpinionHow sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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Comment & OpinionCan Twitter’s buy button switch on food & drink sales?
Twitter revealed this week it is testing a ‘buy now’ button in the US. Could it provide a lucrative new way for food brands and retailers to cash in on social media?
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Comment & OpinionSocial media monitoring: data needs a human touch
I have been familiar with social media monitoring since its inception…
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Analysis & FeaturesHumour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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NewsMorrisons' online service is top with tweeters, survey reveals
Morrisons has come out top in an analysis of over 100,000 tweets about the online services of the big grocers…
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NewsWaitrose rolls out new cheese competition on social media
Waitrose has given shoppers the chance to select a new additive cheese for its deli counters…
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Comment & Opinion
Facebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Analysis & FeaturesConfectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.
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NewsCaptain Morgan keelhauled by ASA over Facebook ad
Diageo has been rapped by advertising watchdogs after an online ad for Captain Morgan gave “irresponsible” implications about the effects of alcohol.
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NewsRussell Brand-aware Mashtags gets the picture on Twitter
Mashtags – the potato snack of the zeitgeist – has done us the great kindness of identifying the finest ‘TwEaters’ on Twit…
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Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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Comment & Opinion
Social media is the new customer careline
Complaints about brands can come via any branch of social media…
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Comment & OpinionTitania's PR team take on the social media agency 'experts'
Had to don the killer Louboutins and the plunging neckline when a client brought his new social media agency in…
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NewsWKD Facebook posts fall foul of ASA guidelines
Facebook activity by RTD brand WKD has been rapped by advertising watchdogs.
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NewsSunday trading campaign to use social media to help relax rules
The Sunday trading hours debate looks set to kick off once more…
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Comment & OpinionAre you a Facebook 'like fraud' victim?
Last month, I covered the newly updated Facebook content distribution algorithm and the fall in engagement…