All Social media articles – Page 19
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NewsBirds Eye launches Mashtags potato shapes
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation…
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Comment & OpinionMaking a good impression with Facebook
Brands can enjoy great success by following the fundamental rules of a good social strategy…
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NewsWalkers gives Do Us A Flavour social reboot
Walkers is to roll out a revamped version of one of its biggest-ever promotions…
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Comment & OpinionRetailers use social media to build Christmas ad buzz
Well 2013 looks set to be the year the Christmas commercials of some of our leading retailers get their ‘Superbowl Moment’…
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Comment & Opinion
Social media promotions are rife with pitfalls
At first glance, running a promotion on social media platforms appears simple. But brands must tread carefully…
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NewsSainsbury's hires Conversocial to help manage its social media
Sainsbury’s has become the latest supermarket to hire Conversocial to help manage its social media response to crises…
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Comment & OpinionThe social media baby boom
It remains undeniable that the future king has been born into a social media world…
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NewsTesco’s Facebook friends help design new South African wine
Tesco is to launch a bespoke wine brand that has been created by consumers via a social media campaign, bypassing more traditional routes to market.
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NewsUnilever hits social media to build Wall’s ice cream website
Unilever is targeting retailers and suppliers with a social-media push designed to drive traffic to a trade website for its Wall’s ice cream.
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NewsKingsmill Facebook campaign names Britain’s top picnic spots
A Facebook campaign by Kingsmill has revealed Britain’s 10 top locations to have picnic lunch.
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Comment & OpinionTitania on hangovers, social media and three years in PR
What have you been doing for the past three years?…
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InterviewsFacebook's Christian Hernandez... what's not to like?
Facebook’s director of UK & Pan-Euro has some big ambitions, claiming both new and old brands alike can benefit…
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NewsTyrells rolls out Beach Barbecue crisps with a Facebook twist
Premium crisp brand Tyrrells is rolling out a new limited-edition flavour for summer, which will run an on-pack promotion to drive consumer engagement through social media.
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NewsHorsemeat scandal hits Tesco and Ikea across social media
Ikea, Tesco and other big retailers have been mentioned in 171,440 comments on social media since the outbreak of the horsemeat scandal on 14 January.
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Comment & Opinion
What's your social media policy?
How do I shut down Twitter?” were the exasperated words of HMV’s marketing director reported last week…
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NewsHi Spirits rapped by advertising watchdog over Facebook pics
Hi Spirits’s Antica Sambuca brand has been rapped by advertising watchdogs for publishing Facebook pictured that appeared to condone excessive drinking.
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NewsTesco to ramp up social media use with appointment of Brooks
Tesco is to ramp up its use of sites such as Facebook, Twitter and YouTube, after recruiting Coca-Cola interactive manager Jude Brooks.
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NewsBoozeberries lands Spirited Drinks with Aussie export deal
Northern Irish producer Spirited Drinks is to export its Boozeberries liqueur brand to Australia….
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NewsPoundland appoints 'ambassadors' in Facebook feedback plan
Poundland has appointed 10 ‘ambassadors’ to sing its praises on social media after launching a search among…
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Analysis & FeaturesVote now on Facebook to bring back a brand
Wham and Highland Toffee bars were relaunched in 2012, as the retro revival trend continued. Now it’s the second phase of our Bring Back a Brand. So what brand would you like to bring back?