All Social media articles – Page 20
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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NewsPilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers
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NewsDeliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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VideosWatch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsDanone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis & FeaturesLive shopping, a Norwegian Ocado and the M&S ‘bullseye’: five key moments from Shoptalk Europe
While TikTok sees the UK live shopping market reaching $7.4bn, M&S unveiled its plans to personalise five billion customer interactions
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NewsUK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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NewsMcCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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NewsPeter Andre partners with Beyond Meat to share advice on plant-based BBQs
The campaign will feature Peter Andre and a team of experts giving top tips on how to make the most of the Beyond Meat plant-based range
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NewsMcVitie’s unveils limited-edition white chocolate Jaffa Cakes
Fans of the brand must ‘tag the person they’d most like to share a pack of McVitie’s White Chocolate Jaffa Cakes with’ to be in with the chance of winning one
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NewsYouTube stars Sorted Food launch money-saving recipe app Sidekick
The app publishes a choice of ‘recipe packs’ each week, each containing recipes and a shopping list designed to leave no fresh produce unused
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo
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Analysis & FeaturesBudget food bloggers to watch as inflation bites in 2022
As inflation hits and supermarket prices climb, there’s a growing appetite for budget food blogs. But increasingly the content is more short-form and picture or video-led as platforms like Instagram Reels and TikTok boom
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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NewsM&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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Comment & OpinionLush’s social media ban is cutting off its nose to spite Zuckerberg
Lush’s no-social media stance is admirable – and might save it some cash. It’s going to need some from the big guns to get Zuckerberg’s attention
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NewsOggs scores Tesco listing for Bites duo after Instagram stunt
The brand said Tesco was ‘playing hard to get’ and asked its fans to help it get the retailer’s attention