All Social media articles – Page 21
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Comment & OpinionSocial media is queen at P&F as Titania considers her career
Ever since Karoline (with a K) started dropping heavy-handed hints about my future career prospects, I’ve been looking at …
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NewsCîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
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NewsTesco to use Vines in St Valentine's social media campaign
Tesco has turned to online comedy for the first time as it ramps up its use of six-second Vine video content…
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NewsCampaigners to launch shock sugar ads across social media
Health officials have vowed to “carpet bomb” the fizzy drinks industry with a new shock advertising campaign
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Analysis & FeaturesBagged snack brands ditch Facebook
Just nine of the UK’s 25 best-selling bagged snack brands currently have an official Facebook page
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NewsCadbury Creme Eggs fans complain on Facebook of smaller packs
Chocolate fans say it’s no yolk that six-packs of Cadbury Creme Eggs have been reduced to five-packs…
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Comment & OpinionBrands need to avoid putting virtual "rubbish" on Facebook
As David Martin of Coca-Cola defines bad content as virtual “rubbish,” Facebook warns of penalties for brands…
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Analysis & FeaturesWhich fmcg brands are using Twitter and Facebook to the max?
Bold, irreverent and outspoken in tone, top performer Irn-Bru’s ranking was probably also helped…
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NewsJura whisky a winner at The Grocer MAP Awards
A social media push with a budget of just £500 has won the Chairman’s Award at The Grocer’s Marketing, Advertising and PR …
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Comment & OpinionBendGate, iPhone 6, Kit Kat and the lessons for social media
The excitement of the iPhone 6 and the iWatch was dampened by the leaking of private celebrity pictures…
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NewsAsda banana pricing in Facebook storm
Asda has come under fire on social media after a video claimed to show the retailer over-charging for pre-bagged bananas…
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NewsSainsbury’s draws social media mockery for ‘50p challenge’ poster
Sainsbury’s has come under fire on social media after a poster was displayed in one of its stores calling on staff to encourage shoppers to spend an extra 50p.
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Comment & OpinionHow sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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Comment & OpinionCan Twitter’s buy button switch on food & drink sales?
Twitter revealed this week it is testing a ‘buy now’ button in the US. Could it provide a lucrative new way for food brands and retailers to cash in on social media?
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Comment & Opinion
Social media monitoring: data needs a human touch
I have been familiar with social media monitoring since its inception…
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Analysis & FeaturesHumour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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NewsMorrisons' online service is top with tweeters, survey reveals
Morrisons has come out top in an analysis of over 100,000 tweets about the online services of the big grocers…
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NewsWaitrose rolls out new cheese competition on social media
Waitrose has given shoppers the chance to select a new additive cheese for its deli counters…
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Comment & Opinion
Facebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Analysis & FeaturesConfectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.