All Social media articles – Page 22
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NewsCaptain Morgan keelhauled by ASA over Facebook ad
Diageo has been rapped by advertising watchdogs after an online ad for Captain Morgan gave “irresponsible” implications about the effects of alcohol.
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NewsRussell Brand-aware Mashtags gets the picture on Twitter
Mashtags – the potato snack of the zeitgeist – has done us the great kindness of identifying the finest ‘TwEaters’ on Twit…
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Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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Comment & OpinionSocial media is the new customer careline
Complaints about brands can come via any branch of social media…
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Comment & OpinionTitania's PR team take on the social media agency 'experts'
Had to don the killer Louboutins and the plunging neckline when a client brought his new social media agency in…
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NewsWKD Facebook posts fall foul of ASA guidelines
Facebook activity by RTD brand WKD has been rapped by advertising watchdogs.
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NewsSunday trading campaign to use social media to help relax rules
The Sunday trading hours debate looks set to kick off once more…
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Comment & OpinionAre you a Facebook 'like fraud' victim?
Last month, I covered the newly updated Facebook content distribution algorithm and the fall in engagement…
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NewsBirds Eye launches Mashtags potato shapes
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation…
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Comment & Opinion
Making a good impression with Facebook
Brands can enjoy great success by following the fundamental rules of a good social strategy…
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NewsWalkers gives Do Us A Flavour social reboot
Walkers is to roll out a revamped version of one of its biggest-ever promotions…
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Comment & OpinionRetailers use social media to build Christmas ad buzz
Well 2013 looks set to be the year the Christmas commercials of some of our leading retailers get their ‘Superbowl Moment’…
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Comment & Opinion
Social media promotions are rife with pitfalls
At first glance, running a promotion on social media platforms appears simple. But brands must tread carefully…
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NewsSainsbury's hires Conversocial to help manage its social media
Sainsbury’s has become the latest supermarket to hire Conversocial to help manage its social media response to crises…
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Comment & OpinionThe social media baby boom
It remains undeniable that the future king has been born into a social media world…
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NewsTesco’s Facebook friends help design new South African wine
Tesco is to launch a bespoke wine brand that has been created by consumers via a social media campaign, bypassing more traditional routes to market.
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NewsUnilever hits social media to build Wall’s ice cream website
Unilever is targeting retailers and suppliers with a social-media push designed to drive traffic to a trade website for its Wall’s ice cream.
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NewsKingsmill Facebook campaign names Britain’s top picnic spots
A Facebook campaign by Kingsmill has revealed Britain’s 10 top locations to have picnic lunch.
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Comment & Opinion
Titania on hangovers, social media and three years in PR
What have you been doing for the past three years?…
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InterviewsFacebook's Christian Hernandez... what's not to like?
Facebook’s director of UK & Pan-Euro has some big ambitions, claiming both new and old brands alike can benefit…