All Social media articles – Page 24
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News
Get ready for Facebook Timeline
Next week, Facebook will launch its new Timeline for Brands. Soon, all brand pages will benefit from the functionality of the new Timeline layout that was rolled out to personal profiles earlier this year.
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NewsTesco trust declines in social media backlash
Tesco has suffered a significant souring of opinion on social media over the last few months, according to analysis carried out for The Grocer.
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Comment & Opinion
Twitter teens trending towards the super-strength
Ever heard of displacement marketing? It’s when you make one of your products so unattractive shoppers have no choice but to trade up to something else.
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NewsReckitt takes new Cillt Bang straight to Facebook
Reckitt Benckiser is selling its latest Cillit Bang product exclusively through Facebook.
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NewsWaitrose hit by Facebook fury over broccoli link to biotech giant
Waitrose has found itself in the middle of a social media storm for selling a variety of broccoli linked to biotech company Monsanto.
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News
Facebook fans have final say on Strongbow
Strongbow will screen a different version of an ad each day during November after giving Facebook fans the chance to have the last word.
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NewsYeo Valley boy band The Churned racks up social media hits
Yeo Valley latest ad, featuring 'boy band' The Churned, has taken the social media world by storm. By Tuesday lunchtime fewer than three days after the ad first aired during a break in The X Factor The Churned's 'Forever' had received 249,004 views on...
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NewsAllinson makes Facebook debut
Allied Bakeries is making its first foray into social media with the launch of a Facebook page for its 120-year-old Allinson brand. The online push follows a re-launch of the brand last month that included new packaging based on Victorian designs and the roll-out of new loaf Brown Batch With ...
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Profiles
Social media is great, but don't forget it's public too
Seems my last article caused a little bit of a kerfuffle, as one or two people thought I was decrying the merits of that modern-day panacea to everything in business social networking. The good news for me is it shows someone is actually reading…
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NewsMagners cider goes on sale through Facebook
Magners cider is to go on sale through Facebook next week days after fellow drinks producer Diageo came under fire for strengthening its links with the social network. The C&C Group cider claimed it would become the first alcoholic...
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Comment & Opinion
Facebook is good hub for the critics
out that Facebook pages can become a hub for criticism ('The antisocial network', 3 September, p14). However, it is important to recognise that Facebook is often the best location for this to happen. While it is important to deal with an...
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Analysis & FeaturesThe antisocial network: how Facebook ‘fans’ can turn foe
Big name brands have a love-hate relationship with Facebook. It lets them ‘engage’ consumers – but acts as a hub for criticism. Guy Montague-Jones reports
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NewsTesco racks up ‘fans’ on Facebook...but they’re not all happy
Supermarket giant Tesco has proved an unlikely hit with the Facebook generation, after more than 260,000 people joined its social network in the past three months. ChannelAdvisor revealed Tesco had one of the fastest-growing retail...
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Comment & Opinion
Twitter seems to be taking over, but will it actually boost your business profile?
I read an article the other day that said 30% of people check their Twitter account before they’ve even got out of bed in the morning. Well, I realise this whole social media thing is getting a lot of publicity these days and, in the eyes of some,…
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NewsMorrisons is hit by Twitter trickery in Tunbridge Wells
Morrisons was the unwitting victim of a Twitter hoax aimed at residents of Tunbridge Wells this week. CEO Dalton Philips has written to residents in the town after fake Twitter account @Morrisons_PLC taunted residents over a former…
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Comment & Opinion
Third Party: Brands must use social media to listen to us
There’s a disconnect between what brands want from ‘friends’ and what consumers want from them, says Stephen Hobbs
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NewsCo-op staff reveal details of its new ‘sales drive’ on Facebook
The Co-operative Group is understood to have launched several in-store initiatives to boost sales. Following two-hour in-store briefings with operations managers, staff have been discussing a “new sales drive” on Facebook.
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Comment & Opinion
Weathering the Twitter storm
Tesco has lost at least one customer as a result of the News of the World scandal: Labour MP Chris Bryant won’t be shopping there this evening.
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News
‘Hobrobs’ row has McVitie’s in Twitter tizz
Jemima Khan and Jeremy Clarkson weren’t the only well-loved British brands on the defensive thanks to Twitter this week. Biscuit king McVitie’s was at the centre of some online argy-bargy over the advert for its Medley bars.
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NewsCollier’s takes to Twitter after Sainsbury’s axing
Collier's Powerful Welsh Cheddar hopes to mobilise shoppers to lobby more supermarkets into stocking the brand following its delisting by Sainsbury's last month. The Fayrefield Foods brand is using Facebook and Twitter to get consumers to...