All Social media articles – Page 25
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NewsCollier’s takes to Twitter after Sainsbury’s axing
Collier's Powerful Welsh Cheddar hopes to mobilise shoppers to lobby more supermarkets into stocking the brand following its delisting by Sainsbury's last month. The Fayrefield Foods brand is using Facebook and Twitter to get consumers to...
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NewsFacebook friendzy: the fmcg giants making social media pay
Since 2004, Facebook has promised to “help you connect and share with the people in your life”. Now, brands are using the social networking site to connect and share with consumers and even sell direct – not that driving online sales is their primary objective. Daniel Selwood reports
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NewsLike this? Heinz scores a Facebook food sale first
Heinz will sell the first 3,000 bottles of its latest Tomato Ketchup exclusively through Facebook UK - the first time the social network site has been used to flog groceries, it claims. From Monday, consumers will be able to buy Heinz...
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NewsTetley Facebook site links to tea growers
Tetley has teamed up with Facebook to allow shoppers to communicate directly with tea growers in Malawi as it seeks to boost its ethical credentials. Tea farmers and estate workers will use phones and cameras provided by Tetley. The move...
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Comment & Opinion
Third Party: Facebook Deals are going to be a big deal
Facebook’s Deals and Places offer great customer engagement opportunities. But think it through, says Steve Jarrett
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Comment & Opinion
Third Party: Use social media to boost local credentials
Online networking is a great – and underused – way to customise your offer to local communities, says Iain MacMillan
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News
Focus On Batteries: Duracell gets inside social media and the gaming market
Duracell and Energizer have both reduced their ad spend in the past year [52w/e 30 June 2010].
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Comment & Opinion
Third Party: Use social media to optimise product recalls
Newspaper ads are OK but you’ll reach more people more quickly on Facebook, Twitter and LinkedIn, says Ed Mitchell
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News
Asda adds Facebook photos to its album
Asda has become the first UK retailer to sell printed photos taken directly from the Facebook accounts of its customers.In a three month exclusive deal with Fuji and PNI Digital Media, booths at its 187 photo centres will sell collage...
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News
Tesco launches new Facebook application for online shopping
Facebook addicts can now order their groceries while staying in touch with friends and family.The new My Shopping Assistant application allows members of the social networking site to add items to their shopping list and plan meals while...
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News
Greenpeace palm oil furore forces Nestlé into Facebook retreat
Nestlé has abandoned its Facebook page to the mercy of protesters following a Greenpeace campaign against the food giant.
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News
Curry crispy pancake revived by Facebook
Findus is bringing back its Chicken Curry Crispy Pancakes in response to an online petition.The company set up a Facebook group last November to enable consumers to "share nostalgic memories". But the group took on a life of its own as...
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News
Regulatory gaze falls on social media ‘ads’
Social media sites could be regulated by the advertising watchdog if an industry body succeeds in closing the loophole around non-paid-for marketing.If recommendations from the Advertising Association, outlined this week, are agreed by...
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News
Campaign Trail: Filippo Facebook Berio
Traditional olive oil brand Filippo Berio is hitting Facebook and Twitter to appeal to a younger audience. The brand's presence highlights competitions and promotions, and enables consumers to find recipes and share tips on using olive oil. Filippo...
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News
Stormhoek teams up with Facebook
Stormhoek is pairing up with social networking site Facebook to promote its new look and the launch of a premium range. The South African wine, distributed by Orbital Wines, will carry neck tags featuring Facebook. The company has set up...
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News
Chains ban staff from using Facebook site at their desks
Bosses at Britain's biggest three supermarket chains have banned office staff from accessing social networking site Facebook while at work. Senior executives at Tesco, Asda and Sainsbury's have ordered IT teams to block access to the site as part of...
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News
Asda chats about NPD on Facebook
It may have banned its staff from using it, but Asda is preparing to make full use of social networking website Facebook as part of its marketing mix, we can reveal.Asda plans to set up a page for its development chef, Neil Nugent, who...