All Social media articles – Page 4
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Analysis & FeaturesStore radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Category ReportCrisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Comment & OpinionPrime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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NewsDTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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Comment & OpinionHow ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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Analysis & FeaturesThe best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Comment & OpinionHow fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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NewsNestlé backs Orkney shop owner’s Easter egg raffle in aid of RNLI
Nestlé will match donations to the raffle up to the value of £10,000
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NewsThe Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
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Analysis & FeaturesSainsbury’s workers’ day from hell: this week in grocery on TikTok
TikTok’s latest grocery trends see Tesco Clubcard hacks, IT crises, and cultural inclusivity, while a viral dumpster dive sparks conversation on food waste
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Analysis & FeaturesHot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg
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NewsPepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Analysis & FeaturesHot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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NewsAll Things Butter secures first in-store supermarket listings
The organic British dairy brand said the new nationwide listings marked a significant milestone for the brand
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Analysis & FeaturesLyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg