All Social media articles – Page 5
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Comment & OpinionLyle’s Golden Syrup rebrand – justified or cultural vandalism?
Lyle’s Golden Syrup logo rebrand has sparked controversy
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Analysis & FeaturesKids’ checkouts and Palestine protests: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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NewsViral TikTok snacking brand Takis bags permanent Co-op listing
‘Takis is a product ripe for the gen Z market – the super-snacking generation who are on the hunt for foods that stimulate their senses,’ said the brand
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Comment & OpinionHow the Asian ‘super app’ craze could reshape western retail
Super apps have emerged as a driving force for innovation across retail, e-commerce and technology sectors, says James Reeve, executive director of design at UIC Digital
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NewsAldi to give away free wine in exchange for reviews on social media
Thirty successful applicants will get three bottles from Aldi’s upcoming spring-summer wine range to test and review over an eight-week period
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NewsMoma Foods founder Tom Mercer stands as Tory candidate
Mercer has been selected as the Conservative candidate for Coventry North West
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Comment & OpinionHow Gangnam Style kickstarted a UK love affair with Korean cuisine
Korean cuisine is making waves in UK grocery. But why?
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Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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NewsAsda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Comment & OpinionMarmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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Comment & OpinionJessie Ware’s Table Manners podcast: full of middle-class smugness
Guest Jacob Collier plugs his new album and tells underwhelming anecdotes
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NewsMarmite teams up with Tayto to launch branded crisps range
It comes after Walkers discontinued its Marmite variant at the end of 2023
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ProfilesMy food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
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Comment & OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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NewsUnilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
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NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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Comment & OpinionMarks & Spencer, TikToks and a throwback hit
The concept apparently came from the shop floor, with M&S retail sales manager Jack Norbury submitting a request to CEO Stuart Machin for a song store teams could use on their TikTok accounts
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NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
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NewsMob and The Flava People launch seasoning sachets into Aldi
The quartet of seasoning mixes are inspired by Mob’s most popular online recipes