All Social media articles – Page 9
-
Comment & OpinionMarks & Spencer, TikToks and a throwback hit
The concept apparently came from the shop floor, with M&S retail sales manager Jack Norbury submitting a request to CEO Stuart Machin for a song store teams could use on their TikTok accounts
-
NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
-
NewsMob and The Flava People launch seasoning sachets into Aldi
The quartet of seasoning mixes are inspired by Mob’s most popular online recipes
-
Comment & OpinionPrime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
-
ProfilesMy food & drink job: Alvagh Johnson, NPD manager, Pollen & Grace
’My signed copy of Nigella’s How to be a Domestic Goddess is still one of my most prized possessions’
-
NewsInfluencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
-
Comment & OpinionWhy Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
-
NewsAldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
-
Comment & OpinionGoogle’s ‘cookiepocalypse’ spells opportunity for supermarket giants
Third-party cookies – sometimes known as tracking cookies or targeting cookies – are a powerful tool for marketeers. Supermarkets will thrive when they’ve gone.
-
Analysis & FeaturesThe Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023
-
Analysis & FeaturesHeroes, car crashes and epic fails in our unofficial review of 2023
It’s been another rollercoaster year in grocery. Here’s our review of the ups and downs that came to define 2023
-
NewsSurya Foods launches world foods DTC service for home cooks
Each box contains the store cupboard ingredients required to create six traditional recipes from a specific world cuisine
-
RankingsThe UK’s five fastest growing products of 2023
Logan Paul and KSI’s Prime brand shoots into the charts, while Brits made Lost Mary their vaping brand of choice
-
NewsAsda responsible for nearly half of all substitution complaints on social media
The supermarket accounted for 47% of the more than 700 complaints on X (formerly Twitter) about substitutions among the major supermarkets
-
ProfilesMy food & drink job: Josh Horner, automation engineer, HelloFresh
’Automation is the future for food’ says Josh, but he argues ‘there will be a need for many people in more expert roles’
-
NewsValue cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
-
NewsInsane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
-
ProfilesMy food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
-
ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
-
NewsStartups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
