Soft drinks <span id="Soft drinks "></span> – Page 100
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NewsCopella makes debut in multipack format
PepsiCo is launching Copella into multipacks for the first time to take advantage of a "significant opportunity" to trade people up from ambient from-concentrate juice. Multipack juice accounts for only 4% of chilled juice sales compared...
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NewsPanda Pops get the axe after 35 years
Nichols has scrapped its 35-year old Panda Pops range blaming mums’ negative perceptions of fizzy drinks.
The four-strong Panda Pops range was discontinued last month, revealed Nichols, which said it would now focus on the healthier… -
News100% green packaging gives Innocent the blues
In a major u-turn for the green pioneer, Innocent has slashed the amount of rPET it uses in its smoothie bottles from 100% to 35% blaming a fall in the recycled plastic's quality and an "unpleasant blue tinge". The move, which the company...
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NewsRed Bull ads enter third dimension
Red Bull is back on the campaign trail with 3D ads a first for the brand. The new campaign, which includes cinema and TV, is focused on the 'Red Bull gives you wings' slogan and includes three new cartoon-based ads, two presented in 3D. ...
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NewsBrown to head up Innocent expansion into the food aisles
Innocent has promoted Paul Brown to commercial director of food in a bid to accelerate the brand's expansion beyond drinks. Brown has been commercial controller of Innocent's debut food line, Veg Pots, since they launched three years...
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Fibrous ‘on-the-go’ Super Juice for M&S
A new fruit juice with cholesterol-lowering claims has been developed for Marks & Spencer. The Red Grape, Blueberry and Blackcurrant Super Juice, available now, is made with a blend of fruits boosted by oat beta glucan the soluble...
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Analysis and FeaturesAcid Test: Kabuto Noodles
Kabuto Noodles is a samurai-themed pot snack, which has been designed to “inject a bit of fun and life into a known product”, much like Innocent and Gü have done in their respective categories.
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NewsRubicon cricket pitch is working wonders
After England's victory in the Ashes, a repeat prescription is the order of the day for Rubicon, as its successful tie-up with cricket in 2010 helped sales to soar. A £5m spend on the exotic juice brand in 2011 matching its spend in 2010...
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NewsBottlegreen plans export drive to hit £20m target
Bottlegreen is looking to replicate its success in the UK with the other "middle Englands" dotted around the globe as it targets 42% growth by 2013. The £14m premium adult soft drinks company plans to ramp up its exports from 6% of the...
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NewsDouwe Egberts guns for ground coffee fans
Douwe Egberts hopes to take the grind out of making ground coffee with the launch of a compressed ground coffee tablet a UK first, it claims.
Aromettes, which will hit Tesco in mid February, are solid, single-portion blocks of ground… -
NewsYorkshire Tea shares joy of a proper brew with Brits in America
Yorkshire Tea has swapped the Dales for the desert highway as part of a new campaign that pokes fun at the bad quality tea Brits have to put up with abroad. The Bettys & Taylors of Harrogate company has invested £3m in the...
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NewsSoaring costs 'will turn orange juice into a luxury’
Fruit juice prices are set to rise sharply this year as spiralling raw material costs turn orange and apple juice into luxury items for many households. Poor weather in key growing areas coupled with burgeoning demand from countries such...
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NewsRobinsons doubles up to steal own-label sales
Britvic is breaking into the own-label dominated double concentrate squash sector with a new Robinsons line, supported by a £6.8m campaign. The orange-flavoured Double Concentrate joins the £216.3m Robinsons portfolio on shelves next...
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NewsUnilever has got the hots for emotional PG Tips marketing
The classic English cuppa is set for a stiff upper lip-quivering marketing makeover, as PG Tips attempts to find the emotional side of tea. In a bid to drive loyalty into a tea category suffering from long-term volume decline, Unilever...
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Fleming takes chair at Divine Chocolate
Industry veteran Patrick Fleming has been appointed chairman of Divine Chocolate. Fleming spent 18 years at Cadbury Schweppes in senior finance and general management executive positions. He was also actively involved in the launch of...
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NewsInnocent founder Reed buys into DNA tester
Innocent Drinks founder Richard Reed has bought a stake in food testing company Geneius.
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NewsUS giant set to stir up own-label tea market
The world's biggest own-label tea company wants to stir up excitement in the UK market following the acquisition of a small Dorset company. The US-based Harris Tea Company acquired Wimborne-based own-label tea business Keith Spicer on 31...
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NewsIrn-Bru rebrands Diet drink as Sugar Free
AG Barr has changed the name of its Irn-Bru Diet brand to Irn-Bru Sugar Free to cash in on growth in low-calorie soft drinks.
Irn-Bru Sugar Free, available now, is made to the same recipe, but the packaging has been changed to reflect the… -
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Beverage cartons meet challenge
Sir, Following your article about Innocent juices and beverage cartons ('Innocent plumping for plastic fantastic in juices', The Grocer, 18 December), I would like to draw your attention to the great work on recycling undertaken by the beverage...
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NewsCampaign Trail: Innocent's fuel for superheroes
Innocent Drinks £2.7m TV campaign brings a whole new meaning to the phrase superfood. The ad starts this week and features a smoothie dressed in a Superman-style red cape flying around saving consumers from the temptation of unhealthy snacks....