Soft drinks <span id="Soft drinks "></span> – Page 107
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Putting the vim in Vimto
Switching the target audience of Vimto from children to teens has prompted a 23.7% hike in sales, reports Alex Beckett
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Grove changes name for cosy company feel
Organic fruit juice Grove Fresh has rebranded to project a "smaller company feel" that it hopes will drive consumers back into the declining organic drinks market.Sales in the £9m organic fruit juices and drinks market have fallen more...
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Vimto to drive sales through acquisitions
Vimto is on the acquisition trail to help meet a target of £60m sales by 2012.The Nichols-owned soft drinks business recorded sales up 24% to £43.8m last year [Nielsen 52w/e 28 December 2009] and is looking to snap up two soft drinks...
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All’s Fair for top tea and coffee brands
Kenco, Twinings and Clipper Tea are looking to raise their ethical profiles in the run-up to Fairtrade Fortnight next month.Kraft revealed that it is now buying all the beans used in its Kenco Freeze Dried coffee range from Rainforest...
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Ex-Tropicana man brings Granini to UK
A former Tropicana boss is targeting “recession-proof” shoppers with a super-premium chilled juice.
Steve Wheatley, MD of the UK arm of German supplier Eckes-Granini, is spearheading the launch of the six-strong Granini Freshly Squeezed… -
NewsAcid Test: Bottlegreen Red Grape
I found this less fizzy and more fruity than its main competitor. You could definitely taste the fruit…
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Campaign Trail: Celebrating the wet stuff
Twinings is showing its artistic side again with a new ad that recreates the image of a waterfall using cups containing different coloured blends of tea.
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Vimto range grows with Cherry variant
Vimto aims to build on already strong sales with a new Cherry flavour the first permanent new line in its 101-year history…
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Former Innocent MD to run Daylesford Organics
Former Innocent MD Jamie Mitchell is set to become the new chief executive of Daylesford Organic, The Grocer has learned.Mitchell officially takes up his role on 4 January although he is already familiarising himself with the company at...
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Former Green & Black’s directors back Cawston
The team that masterminded Green & Black's meteoric rise is injecting a six-figure investment into ambient apple juice company Cawston Vale to bring some upmarket appeal to the ambient juice fixture.It has revamped the packaging,...
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UK gets new non-alcoholic digestif drink
A non-alcoholic digestif drink is arriving in the UK to offer an alternative to brandy and grappa.Security Feel Better comes in a one-serve 30ml bottle (rsp: £2.99) and contains digestion-aiding plant and herb extracts, according to...
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Pure Life set for marathon sponsorship
After 11 years as the official water of the London Marathon, Nestlé Waters Vittel has been replaced by the company's Pure Life brand.Nestlé said the sponsorship would drive awareness of Pure Life, which made its UK debut in January 2008...
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Cornish iced tea aims to rival Lipton
A small Cornish startup is looking to take on Unilever's Lipton Iced Tea with a locally produced range of iced teas. Daymer Bay Iced Tea was co-founded in October by Anthony Jenks, the former MD of Cranley Fresh Foods, who is balancing...
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NewsSales slow as energy drinks lose their buzz
Trailblazing energy drinks Lucozade and Red Bull have been hit by a massive slowdown in growth. A year ago, The Grocer described the category as a "phenomenally vibrant area driven by changing lifestyle" with sales soaring 15% to...
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Costco UK sticks with Coke despite US spat
Costco has reassured UK customers it is still selling Coca-Cola products after its US parent company delisted some of the drinks giant's products this week following a pricing row."We are still trading with Coca-Cola in the UK and it's...
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Evian replaces detox with natural renewal message
Evian aims to stem declining sales with a new-look new year campaign costing £3m a record for the brand and a stronger emphasis on multibuys.The Danone Waters UK brand has used detox as its new year theme for the past nine years but is...
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Squeeze Me offers frozen smoothies
The Squeeze Me company is launching a range of frozen fruit smoothie blends to remove the hassle of making smoothies at home. Blendies, available from Waitrose now, consists of two chopped frozen fruit mixes designed to be blended with...
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Mr Scruff adds herbal tea just for the blokes
DJ and part-time tea peddler Mr Scruff has added a blokey variant to his Make Us A Brew tea range.The new Mint & Chilli herbal brew, available now from Waitrose, Selfridges and Wholefoods, is geared at the male population.