Soft drinks <span id="Soft drinks "></span> – Page 121
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A farewell to creativity?
Under the Ofcom ruling it's unlikely these classic family ads would get off the ground today: Tango - Orange Man R-Whites - Secret Lemonade Drinker Walkers - Gary Lineker Coca-Cola - Teach the World to Sing...
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Diet Coke seeks new hunk for the ladies
Coca-Cola GB is seeking a new hunk to front a multimillion-pound Diet Coke TV ad campaign aimed at reinforcing the drink as one for the ladies. Three adverts being shot next month for screening next year on TV and in cinemas will build on...
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Campaign trail: Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme
Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme. The ads use animation to tell a story aimed at evoking the magic of Christmas and celebrating giving. The...
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Fry wit for Twinings speciality tea TV ad
Stephen Fry is lending his erudite style of comedy to a new TV advert for Twinings speciality teas. The £2.3m campaign, which breaks next week, centres on three of Twinings' most popular blends - Earl Grey, Lady Grey and Chai. It shows...
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Pepsi goes to the Max on YouTube
PepsiCo is linking up with website of the moment YouTube as its battle with Coca-Cola for supremacy in male cola intensifies. A Pepsi Max-branded channel runs on YouTube later this month, which will link to a new-look site. Both encourage...
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In Brief: Salmonella's toll; Asda zero tolerance; Food hall facelift
Salmonella's toll Mars sold more chocolate than Cadbury Schweppes in the four weeks to 14 October, according to ACNielsen data, following a 5% year-on-year fall in Q3 sales at the Bournville-based company. Cadbury blamed the...
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Seaweed mix in Kusmi Tea
A French company has brought out a new seaweed tea line, which could double as a bath additive. Kusmi Tea, which produces an extensive range of black and green tea blends baroque packaging, has launched a line combining seaweed and green...
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Essential soya milk ad drive
Print ads focusing on the heart health benefits of So Good Essential soya milk break this weekend as part of a £1m marketing campaign for the brand. The press activity, which includes full colour page ads in broadsheets and food...
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Vie Shots mini drink addition
Unilever is adding a newcomer to the UK line-up of its Knorr Vie Shots mini health drinks range. The pineapple, passionfruit & sweetcorn combination joins the existing trio this month in a three x 100ml bottle multipack. The range has had...
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Availability
Asda Patchway, Bristol1 There was just one item missing when our mystery shopper visited Asda Patchway on Highwood Lane in Bristol. The store was sold out of the 1 litre bottle of Schweppes tonic water. She also noted that the...
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Ribena moves from blackcurrant focus
GlaxoSmithKline is extending its Ribena Blueberry Really Light drink into cartons and a dilutable squash from next year to move the brand further away from its blackcurrant heartland.From February, the blueberry flavour will be sold in...
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Aldi launches own Fairtrade tea bags
Aldi has launched a Fairtrade tea, a move believed to mark the first foray by a British discount grocer into the fair trade products arena. ‘Diplomat’ own-brand tea bags are licensed by the Fairtrade Foundation and were launched as part…
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Brazilian Nescafé is still in stores
Nestlé UK appears to have done little to stop cheap Brazilian Nescafé Original ending up on the shelves of UK retailers without its consent. Earlier this year we revealed that a number of outlets in the north of England were selling the...
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Cool cocktail mixer is a breath of fresh air
A product that does away with the need to have fresh fruit on standby for making a gin & tonic or cocktails has been developed by new company Frecco. It produces individually packaged ice cubes made from mineral water, fruit juice and...
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Ocean Spray exploits cranberry's diversity
Ocean Spray is looking to further extend its reach beyond drinks and move into new areas, which could include vitamin supplements and oral care products, as part of a drive to exploit the health benefits of cranberries. The co-operative...
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Taut aims for big time with sports cap switch
Sports drink brand Taut is launching an all-out attack on Lucozade Sport and Powerade with an aggressive marketing campaign and new packaging that will pitch it more effectively against its rivals. The company is ditching its pouch format...
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In Brief: Illsley for Northern; Society president; Newton joins Bacardi; Innocent reshuffle
Illsley for Northern Northern Foods has appointed Tony Illsley as a non-executive director. Illsley previously held a number of senior marketing and operational roles with PepsiCo in the UK and Europe, before becoming president...
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Coca-Cola in review of health credentials
Coca-Cola is embracing new drinks - including coffee - as part of its global strategy to counter a slump in its signature fizzy drinks sales. The company is tackling the might of Starbucks with an entry into the lucrative coffee shop...