Soft drinks <span id="Soft drinks "></span> – Page 127
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Operation erase and rewind
Vimto Soft Drinks is showing its more sophisticated side with a move into premium adult drinks, a category which is seeing demand surge as consumers turn their noses up at sugary carbonated products.The company is launching two functional...
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Green & Black’s to stake a claim for respect
Green & Black’s has unveiled plans to dramatically step up its marketing activity after takeover by Cadbury Schweppes in May.The organic brand has confirmed that the backing of Cadbury has enabled it to boost its marketing spend to 2006 to...
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OFT clears Green & Black's merger
The Office of Fair Trading has cleared Cadbury Schweppes' merger of organic chocolate company Green & Black's.In a statement the OFT said that on the information currently available to it, it had decided not to refer the merger to the...
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100,000 Tango cans recalled
Drinks manufacturer Britvic has recalled 100,000 cans of its soft drink Tango because of fears that they could explode.Britvic said that 330ml cans of Tango Cherry and Tango Fruit Fling with best before dates of June and July 2006 had been...
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Coke committed to water brands
Coca-Cola is investing heavily in its Continental mineral water brands, increasing speculation the company is planning a return to the fixture in the UK a year after the Dasani disaster.The Grocer has learned the company has increased its...
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Mumsy is out, premium zest is in
Bottlegreen Drinks is hoping to shed cordial’s mumsy image with a premium lime variant aimed at adults.The Cotswolds-based business is releasing Bottlegreen Aromatic Sweet Lime Cordial (rsp: £2.50 for 500ml), combining the zest of limes with...
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Off-licence bans Red Bull for under-16s
The makers of energy drink Red Bull have insisted that the drink is “perfectly safe” after one of Scotland’s leading off licence chains banned young teenagers from buying it.The One o One chain has refused to sell Red Bull to under-16s...
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Pepsi Max offers the chance to download a star
Pepsi Max drinkers can win a performance from stars such as Natasha Bedingfield and Ms Dynamite in their home town as part of the brand’s biggest music promotion.The multi-million campaign is aimed at driving sales of the sugar-free cola in...
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Soft drinks fight back
Manufacturers hope to reverse the damaging effects of publicity linking carbonated drinks and obesity through a new information campaign.The British Soft Drinks Association (BSDA), which counts Coca-Cola, Britvic and Pepsi among its members, is...
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That Ting Pepsi does rivals Lilt
A soft drink that will go head-to-head with Coca-Cola’s Lilt is being launched into the multiples by Pepsi Americas
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Vimto lets rip with fizzy sweets
Leaf UK is releasing a fizzy Vimto-branded sweet and promising a radical new packaging concept for its Chewits brand as part of its plan to double in size in the next few years.Vimto Tongue Ticklers come in stickpacks of six (rsp: 25p) and are...
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Vitalice promises new life for lollies
An energy-boosting ice lolly that claims to be the equivalent of Red Bull on a stick is creating a stir in the ice cream category.Vitalice, which is branded as ‘the kick on a stick’, is claiming to be a market first.Positioned as an ice...
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Croft joins Cadbury
David Croft, former head of Co-op brands and technical at The Co-operative Group, has joined Cadbury Schweppes in the newly created role of ethical sourcing director.Croft joined the society in 1991 to develop food safety, quality and...
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Velocity takes on Red Bull
A range of flavoured energy drinks that intends to give Red Bull a run for its money has been launched by new company Velocity Drinks.The company claimed the drinks, which are available in the UK in three variants from this week, are the first...
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ASA restricts Fanta TV ad
A TV ad for Fanta Z has been given a watershed restriction after hundreds of complaints to the advertising watchdog.Coca-Cola’s commercial showed a young couple drinking cans of Fanta Light and then calmly spitting the drink out. A voiceover...
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Tango hopes Mango will boost sales
Britvic is bringing out a mango version of Tango in its latest experiment with the brand.It’s hoped the limited edition Mango Tango, available in 500ml and two-litre bottles from this month, will revive interest in the brand and boost summer...
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Green & Black’s plans growth under Cadbury
Green & Black’s is aiming to nearly double its organic chocolate business over the next three years, chief executive William Kendall has revealed in his first interview since the company was bought by Cadbury Schweppes last month.Kendall...
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Triple X for sweet boost
Fox’s is launching the confectionery category’s answer to Red Bull. XXXtreme is claimed to be the first energy-boosting sweet, containing taurine and caffeine.With sharp growth in functional confectionery in the past two years, Fox’s...
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Takeover rumours lift Cadbury
Cadbury Schweppes' share price rose to a two-and-a-half year high yesterday on the back of takeover speculation.The stock market was awash with a bizarre rumour that US confectionery group Hershey's could be linking up with a private equity...
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Diet Coke wins no-sugar race
The no-sugar variety has overtaken regular Coca-Cola as the sweetener revolution tempts consumers’ tastebudsThe fact that Diet Coke has overtaken its stablemate, Coca-Cola, as the biggest soft drink brand by value for the first...